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Last week at the Gilbane Conference 2013: Content and the Digital Experience, we had the opportunity to speak with content marketing experts from Marriott International, Kimberly-Clark and ion interactive. These thought leaders shared their reflections on the challenges that exist in the world of content marketing and where they think technology will take content in the new year.
Here’s a rundown of our experts:
Meghan Walsh is the Senior Director of eCommerce Platform System Management at Marriott International. You can follow her @megwalsh05.
Mayur Gupta is the Global Head of Marketing Technology & Innovation at Kimberly-Clark. You can catch up with him @inspiremartec or at www.inspiremartec.com.
Scott Brinker is the Co-founder and CTO at ion interactive. See the latest from him @chiefmartec or at www.chiefmartec.com.
What are the major struggles marketers are facing when it comes to putting their ideas into action? Personalization of content? Getting it out to the right channels? These thought leaders delve into how technology is paving the way for better content strategy implementation and optimization. What’s next in the content cards from a technological standpoint? Applying technology to focus on the consumer and deliver a higher grade of experience, having your CIO and CMO work closer together and combining data & content into to see the impact of your strategy.
How do you think technology will shape content marketing in 2014? Leave a comment below and let us know what you think!
Want to learn more about how to improve your content marketing strategy in 2014? Download our latest eBook, Stop Egocentric Marketing, and see how collaborating with other experts in your industry adds value to your content.