Pawan Deshpande

Pawan Deshpande is the founder and CEO of Curata, a Boston-based company offering content marketing software used by thousands of marketers around the world. He spearheaded the first-ever panel at SxSW on Content Marketing in 2011, and was a 2014 Finalist for MarketingProfs B2B Marketer of the Year. Pawan was an engineer at Microsoft and Google where he was awarded patents in social networking and machine learning. He previously attended MIT where his graduate thesis won top departmental and international awards.

Pawan is also a blogger for The Huffington Post, the Content Marketing Institute, CMO.com, Forbes, Marketing Profs, and other technology and marketing publications.

Content Strategy

How Content Marketing Drives Sales Throughout the Buyers’ Journey

I work with a lot of content marketers in a lot of different organizations. While the businesses and messages are different, they all want to know

revenge of the creatives

Content Strategy

Content Crush Nov. 17: SEO Strategies and the Revenge of the Creatives

A roundup of this week’s best content marketing content for content marketers. 1. Discover Hidden Backlink Opportunities This post from the Portent blog is a great

Content Crush: Content Marketing Content

Content Strategy

Content Crush: The Best Content Marketing Content This Week

These are our picks for the best content marketing articles, inspiration, and how-tos of the week. You could say it’s a roundup of the best content

Content Strategy, Metrics & Analytics

Content Marketing KPIs: Mapping Content’s Organizational Influence

Are the content marketing KPIs you use selling your work short? Are you struggling with how to better quantify content marketing’s impact on your organization, especially

Open laptop on the desk, planner calendar on the screen

Content Creation, Content Strategy

Content Calendar Template: 12 Must-Have Fields

How do you build the perfect content calendar? Find out the essential fields and download our free template.

Content Strategy, News

Content Marketing Interview Questions & Answers [Template]

More companies are opening up content positions in their departments thanks to the growth in, and corresponding investment in content marketing, with 75% of companies increasing content marketing investment,

Tools & Technology

The Emergence of the Content Marketing Platform

Take a deep dive into the marketing technology universe. Learn about the rise of a platform that will enable content marketers to drive more impact within their organizations.

Content Strategy

Case Study: Building an Industry Focused ABM Strategy

Pure happenstance made us consider a vertical Account Based Marketing (ABM) program. It was the inadvertent outcome of an ABM pilot Curata ran over six months

Content Strategy

The Content Marketing Pyramid: A Strategy For Generating More with Less

A complete guide to the Content Marketing Pyramid, a strategic framework that allows you to create more content with fewer resources.

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