The marketing case study is one of the oldest and most venerable examples of content marketing. From Oprah touting how Weight Watchers has worked for her, to American Express endorsing SalesForce,
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Content Marketing Salary Survey and Job Market Overview
Content marketing opportunities and paychecks are on the rise. This content marketing salary survey and expert advice round-up will give you a better understanding of the
Content Writing Services: The Ultimate List
Are you short on resources to create enough original content? Consider hiring a writer from one of these services.
Case Study: Building an Industry Focused ABM Strategy
Pure happenstance made us consider a vertical Account Based Marketing (ABM) program. It was the inadvertent outcome of an ABM pilot Curata ran over six months
Why Artificial Intelligence Is the Future of Content Marketing
In 2015 my marketing agency, PR 20/20, was struggling to create enough content at scale while maintaining quality, a challenge faced by many marketing organizations. At
Ten Great Examples of Content Curation in Action
Most content marketers are familiar with the concept of content curation, even if they’re not practicing it themselves. Content curation is now a necessity for marketers
Content Marketing Funnel: How to Create, Measure and Optimize
Any content marketing strategy will be seriously hindered if the rest of your marketing team doesn’t see its value. But only eight percent of marketers consider themselves
Content Intelligence in Five Minutes [Infographic]
Content intelligence is arguably the hottest buzzword in content marketing technology right now. That said, much of the excitement is based on its potential rather than
The Insider’s Guide to Content Marketing World 2017
Has summer nearly finished already? It seems like just yesterday we were excited about longer days, summer Fridays, and weekend getaways. But there is a silver
