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With the holidays fast approaching, marketers are focused on finding ways to break through the noise and get heard. We’ve put together a list of 12 content marketing tips to help you stay focused this holiday season. Read the full post to see the tips and enjoy the infographic.
12 Drummers Drumming = Creating a consistent beat with your distribution channels. Publishing consistent, relevant and timely content will create trust in your audience by getting them the best stuff when they need it. Creating an editorial calendar with a few weeks worth of content planned will allow you to meet that goal.
11 Pipers Piping = Like piping frosting on a holiday cookie, piping your content through an editorial team is a key step. Ensuring that the t’s are crossed, i’s are dotted, links are checked and the content is edited. Don’t forget this important step in the process when publishing your content.
10 Lords-a-Leaping and 9 Ladies Dancing = Target audience is always top of mind with every marketer. Lords, Ladies, lads and maids – who is your content for? Whether its curated, created or syndicated, knowing your prospects and customers allows you to create content that will resonate with them. Have you thought about surveying your readers on what they would like to see more of? Even as a brand, getting this type of feedback can help tweak your editorial calendar to be more effective. This information trickles into your nurture and other ongoing marketing campaigns as well.
8 Maids-a-Milking = There’s no harm in milking the most out of the content you have on hand. Use facts from a webinar to create a Twitter campaign, driving traffic to the recorded webinar. Use an eBook to create blog posts that dive deeper into a particular category. Applying the content marketing pyramid in your content organization will help organize your steps in re-purposing what you have.
7 Swans-a-Swimming = Swans are always hungry. Like any animal, wild or domestic, they need to eat. This is not unlike your organization’s content beast. It needs to be well fed with the right content to satisfy its appetite. I’d like to recommend a great eBook that provides tactics tips and tricks on how to keep your beast satiated. Download How to Feed the Content Beast (without getting eaten alive).
6 Geese-a-Laying = Every year, geese are driven by their DNA to fly south for the winter, following a similar path year over year. Marketers don’t always follow the same path to engage with their customers, but they do follow a standard of content marketing. Curating ethically by providing clear attribution to the original source of the article, retitling the article in your curated post and checking all images for copyright issues are three important steps. To read more check out our eBook, Content Marketing Done Right, which provides a more in depth look into how to ensure you’re following best practices in your content marketing programs.
5 Gold Rings = 5 gold rings would be a great adornment for any aspiring rockstar. Following 5 simple tips (identify, follow, organize, create and share) to becoming a content curation rockstar will also help an aspiring content marketer push his or her brand to best in class status. These tips can be found in 5 Simple Steps to Becoming a Content Curation Rockstar.
4 Calling Birds = Calling birds, or colly birds? The original lyrics aren’t clear, but what is clear is how often marketers share content. In our recent Content Marketing Tactics Survey, Best-in-Class marketers are sharing anywhere from once a day to three times a week. How often are you sharing your content?
3 French Hens = Whether you speak French or English, it’s important to know the differences between curated, created and syndicated content before making decisions on what will work for your organization.
2 Turtle Doves = Content marketing success isn’t always through creating a large quantity of content; it’s working smarter with what you already have. An article by Arnie Kuenn on Content Marketing Institute discusses Google’s latest iteration, Hummingbird, and how “…creating content that is a match for a specific question may outperform content that doesn’t.”
And a Partridge in a Pear Tree = A partridge in a pear tree is like knowing your audience. While partridges are primarily ground dwelling birds, they occasionally perch in pear trees. With content marketing, as we’ve mentioned throughout this article, knowing your audience is the first step to success. If it doesn’t resonate with your audience, then it’s not relevant.
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We’ve gone through a wide range of tips and tricks to help your content marketing strategy this season. Now it’s your turn. What’s one tip you use to provide your organization with Best-in-Class marketing? Please comment below.