Yesterday was a painful day for Marketo customers—Curata included. For nearly an entire business day, we were left waiting for Marketo services to come back online.
Content Strategy
Examine how to construct and implement a content marketing strategy, as well as how strategy intersects with creation, promotion, metrics, tools, and events.
How We Redesigned the Curata Blog for Instant ROI [Case Study]
Curata overhauled our blog over April and May. Many painstaking hours and dollars later, we have a completely new blog. Two months after relaunch, we’ve seen a
Content Marketing Traits Crucial to Success [Infographic]
It takes more than being a good writer to rise above content noise. We identified 9 essential characteristics of best-in-class content marketers to help build out your team.
5 Content Marketing Trends Shaping 2017
For the past five years, content marketing hasn’t stopped growing. Driving that popularity is content marketing’s effectiveness at delivering results for companies. So which content marketing
How Curation Can Help You Execute on Your Best Ideas
I once spent a week speaking at three different conferences that focused on one of the favorite themes of events around the world: how to have
The Ultimate Marketing Case Study Template
The marketing case study is one of the oldest and most venerable examples of content marketing. From Oprah touting how Weight Watchers has worked for her, to
How to Incorporate Video into Your Content Marketing
For many of us in the online marketing industry, each year we wait with bated breath for Mary Meeker to release her annual Internet Trends report.
Understand The Role of Content in Account Based Marketing
We’re big advocates of marketing automation at Velocity, a B2B agency. Our clients were among the first European users of Marketo (I still remember John Watton,
How to Build Your Own Content Marketing Taxonomy
Melvin Dewey invented the Dewey Decimal system in 1873 to classify and organize library books. It enabled library goers to easily find whatever book they desired
