Year after year, survey after survey, the greatest challenge facing marketers interested in content marketing is producing sufficient quality content. Last year, the Content Marketing Institute
Content Strategy
Examine how to construct and implement a content marketing strategy, as well as how strategy intersects with creation, promotion, metrics, tools, and events.
The Content Marketing Pyramid: Are You Hungry for Content?
From 140-character tweets to 14,000-word print books, most content marketers now understand the value of producing content of varying lengths and format. But those that try
Altimeter: Feeding the Content Beast requires building a Content Marketing Organization
When San Mateo, Calif.-based Altimeter Group interviewed 130 social strategists at companies including Dell, IBM, GE, and Curata, over half of those surveyed said that content
Curating Content to Help Create Conversation in Online Communties
BraveNewTalent is an online community destination for enterprise level folks looking to make connections and learn from other within their industry. They are currently using curated
How Google’s Wavii & Yahoo’s Summly Acquisitions Could Hurt Marketers
In recent weeks, there are have been two near identical high profile acquisitions by search titans Yahoo and Google for news summarization apps. In late March,
Content Curation Guidelines for Where to Share
By definition, content curation is the act of continually identifying, organizing, and sharing the best and most relevant content on a specific topic or issue online.
Content Marketing Glossary
Aggregate Ann Handley Autoblogging B2B Marketing B2C Marketing Blog Marketing Brand Awareness Brand Building Brand Engagement Brand Visibility Business Blogging Business Blogging Software CC Chapman
