Pure happenstance made us consider a vertical Account Based Marketing (ABM) program. It was the inadvertent outcome of an ABM pilot Curata ran over six months
Content Strategy
Examine how to construct and implement a content marketing strategy, as well as how strategy intersects with creation, promotion, metrics, tools, and events.
Ten Great Examples of Content Curation in Action
Most content marketers are familiar with the concept of content curation, even if they’re not practicing it themselves. Content curation is now a necessity for marketers
Content Marketing Funnel: How to Create, Measure and Optimize
Any content marketing strategy will be seriously hindered if the rest of your marketing team doesn’t see its value. But only eight percent of marketers consider themselves
Content Curation: The Art of a Curated Post [Infographic]
What should a curated piece of content look like? Paint the perfect post with these five elements.
Content Marketing Moneyball—The Secret Strategy to Data-Driven Content Success
There’s an epidemic failure within marketing to understand what defines quality content. Without a sound definition for quality content, it’s impossible to develop an effective content
Maximize Synergy Between Content and Social Media Marketing
Content marketing and social media marketing are like muffins and cupcakes. You make them similarly, the desired effect is similar, and yet—it requires a special recipe
The Content Marketing Pyramid: A Strategy For Generating More with Less
A complete guide to the Content Marketing Pyramid, a strategic framework that allows you to create more content with fewer resources.
Using Employee Advocacy to Amplify Results
In today’s world, we now trust people like ourselves (or even random strangers on Yelp) over corporate messaging every day of the week. According to Bambu,
Content Curation: The Biggest Benefits [Infographic]
As marketers, we are responsible for producing content at a seemingly ever increasing rate. According to countless studies, including Curata’s 2016 Staffing, Strategy, and Tactics Survey, content marketing
