Today’s content marketers face tons of challenges. For starters, they have to create a lot of content. Most brands distribute unique content across email, blogs, general
Content Strategy
Examine how to construct and implement a content marketing strategy, as well as how strategy intersects with creation, promotion, metrics, tools, and events.
How Content Marketing Drives Sales Throughout the Buyers’ Journey
I work with a lot of content marketers in a lot of different organizations. While the businesses and messages are different, they all want to know
Content Crush Nov. 17: SEO Strategies and the Revenge of the Creatives
A roundup of this week’s best content marketing content for content marketers. 1. Discover Hidden Backlink Opportunities This post from the Portent blog is a great
Content Marketing Job Description & Titles for Executives, Directors, Managers and Specialists
Growing your content marketing team? You’re not alone. And finding and hiring the right marketer isn’t easy. In fact, it’s a challenge faced by 45 percent
Content Crush: The Best Content Marketing Content This Week
These are our picks for the best content marketing articles, inspiration, and how-tos of the week. You could say it’s a roundup of the best content
Six 2018 Content Marketing Resolutions You Should Make Today
January is way too late to start making the resolutions that will shape your content marketing strategy in the year ahead. Here are six commitments that
How to Be a Better Content Marketing Writer, Taylor Swift Style
Vogue runs this somewhat ridiculous video series called “73 Questions,” where they follow celebrities around their homes with a video camera while asking 73 rapid-fire questions.
How To Optimize Your Content Marketing Video Strategy For Every Step Of The Buyer’s Journey
Today videos are ruling the digital marketing world. And that’s no surprise if we consider that, according to Cisco, in 2016 videos accounted for more than
Content Marketing KPIs: Mapping Content’s Organizational Influence
Are the content marketing KPIs you use selling your work short? Are you struggling with how to better quantify content marketing’s impact on your organization, especially
