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Writing services address one of content marketing’s top challenges: creating enough content to keep readers engaged and to provide real value for your audience. For most marketers it’s not possible—or desirable—to create all the content you need in-house. Curata recommends a content mix of 65 percent created, 25 percent curated and 10 percent syndicated content. (source) This blend allows you build your credibility by collating expert outside perspectives for your audience, while lightening your production load and still offering significant, unique content.
Content curation is a great way to publish high quality, relevant content on a consistent basis. However, content curation can’t stand alone. Original created content is the linchpin of any content marketing strategy.
In organizations with limited staff and budget, content creation can fall by the wayside, or into the lap of marketers with their plates already full. To enlightened marketers, content marketing is no part-time job, and shouldn’t be treated as such. A successful content strategy that keeps potential buyers and customers engaged requires dedicated writers publishing content consistently.
What if an in-House Content Team Is out of Your Budget?
Outsourcing content creation to freelancers or agencies is a popular option for organizations with limited resources. Curata research found 17 percent of marketers are turning to freelance writers for high quality and relevant content. For companies unable to feed the content beast on their own, a content writing service may be a great option for the marketing team.
Below is a list of content creation services that can help get a content strategy off the ground, drive SEO, and improve engagement. It is divided into two broad categories: in-house writing services, and writer marketplaces. In-house writing services employ writers on staff; marketplaces connect you to a writer appropriate for a specific project. Keep in mind the lines can be blurred between the two types of writing services, and that this list is not comprehensive. It has been updated as of September 2017
Have a writing service you use that isn’t mentioned below? Let us know in the comments section.
In-House Writing Services A-D
Articlez
Content at a price competitive with what others outsourcing to non-native English speaking writers charge.
Services: Articles, blog posts, personal stories, anecdotes, newsletters
Brafton
An agency that provides custom content in various formats from full-time content writers and designers.
Services: Landing pages, case studies, analytical news articles, blogs, eBooks, whitepapers, interviews, custom projects, editing services
Brivin Corp
Original content creation services that are researched by professionals to ensure quality and boost engagement.
Services: Press releases, blog articles, journalistic texts, and web content
Content Cavalry
One solution for coming up with compelling topics, creating and ensuring top-notch quality.
Services: Articles, social media, blog posts
Content Customs
Owned and operated by Internet designers, developers, marketers, and writers. Offers everything needed to create and maintain an Internet presence.
Services: Content writing services, SEO and marketing, design and development
Content Development Pros
Custom content writing services from content development pros within 72 hours.
Services: Web copy, articles, eBooks, blog posts, press releases
Content Writers
High-quality content for all major industries: travel and lifestyle, legal, food and beverage, medical and healthcare, fashion, music and entertainment, tech and internet, government and non-profit, sports, gaming and fitness, finance, business and real estate, education and daycare.
Services: Blog posts, website pages, press releases, social media posts, product descriptions, email newsletters, whitepapers
Creative CopyWriter
Services for writing projects large or small to entice readers and generate leads.
Services: Web copy, blog posts, articles, corporate brochures, direct mail, email campaigns, newsletters, press releases, presentations, sales brochures and letters, slogans, tweets, video scripts
CrowdFlower
Enterprise crowdsourcing. CrowdFlower offers original, high quality content in multiple languages from skilled wordsmiths.
Services: Sentiment analysis, search relevance tuning, data collection and enhancement, data categorization, content moderation
In-House Writing Services E-M
eBook Writing Service
Create an eBook that penetrates the deepest corners of the market, getting interested readers enthralled enough to return to your work again and again.
Services: eBooks
Editor Group
Delivers writing and editing services, proofreading, strategy and training for sales and marketing, thought leadership, content marketing, investor relations, and community campaigns.
Services: ads, annual reports, articles, blogs, brochures, case studies, magazines, media releases, newsletters, proposals, prospectuses, reports, style guides, tenders, audio and video scripts, white papers
Express Writers
Provides a range of professional writing services.
Services: Web pages, blog writing, resumes, product descriptions, article writing, sales pages, landing pages, topics, content planning, meta tags, content auditing, PR distribution, infographics, press release writing
Graphtek
Writing services for original, engaging website copy reflecting brand messaging and providing customer value.
Services: Web copy, PPC content generation or reviews, blog posts, editing, banner ads, newspapers, magazines
Internet Marketing Ninjas
An online marketing service that provides search engine optimized web content.
Services: Optimized web content services, digital assets, blog management, press release services
iStrategy Labs
Custom content in various formats.
Services: Animation, illustration, photography, videography, live-streaming, video editing, copy writing, blogging, crowdsourcing
iWebContent
Writes, optimizes and designs content for users and businesses looking to boost their content marketing strategy and stand out in search rankings.
Services: Web content, blog posts, press releases, custom eBooks, blog creation, graphic design, web development
Mad Wire Media
Writing services that help businesses develop their messaging on websites and increase search rank with content created by skilled writers.
Services: Digital marketing
More Than Words Only
A group of creative writers and expert editors who strive to come up with new ideas for your technical writing services needs.
Services: Web content, blogs, articles, copywriting, social media writing, translation, resumes and cover letters, proofreading, press releases, brochures
In-House Writing Services N-S
No. 2 Pen
Helps brands tell their story and establish an online presence through optimized website content and strategy development.
Services: Web copy, social media posts, newsletters, blogging, PR/blogger outreach, eBooks
Outspoken Media
Provides custom content creation in the form of blog posts, authority articles, link bait, press releases and optimized content.
Services: Blogs, authority articles, link bait, optimized press releases, optimized content
Phenomenal Content LLC
Writing services offering high quality, original content in the form of copywriting, article writing, blogging and editing.
Services: Articles, blogs, editing
SEO Advantage
Articles written by SEO professionals to help organizations rank in search for relevant topics.
Services: Web copy, press releases, blogs, social media, articles
SEO Article Writing Pros
A team of professional content writers and copywriters that can complete custom writing projects based on your specific needs.
Services: Articles, blog posts, press releases, website content, eBooks, eReports, social media posts
Simply Done Tech Solutions
Helps grow inbound marketing strategies and improves SEO via blogs, case studies, eBooks, etc.
Services: Veterinary blog posts, Q&As, Veterinary eBooks, infographics, case studies, how to guides, veterinary videos
SM Content Creation
Will tackle any project, as long as it’s creative.
Services: Website content, copywriting, revisions, blogs, social media
SocialSite Media
SocialSite Media repurposes and optimizes existing content, creates new site content, helps with landing page development, and editorial calendaring.
Services: Blog writing, editing, social media posts, landing pages, content optimization,
Socius Marketing
Provides researched, custom articles for businesses looking to extend their digital reach.
Services: Articles, thought pieces, blogs, whitepapers, corporate histories, executive biographies, email blasts, newsletters, B2B communications
SureWriteSEO
A professional content writing services company specializing in high quality, relevant content optimized for search.
Services: Articles, blog posts, SEO content
In-House Writing Services T-Z
TextRoyal
Features professional US-born writers with experience in over 40 genres, providing SEO-favored, original content.
Services: articles, blog posts, product descriptions, SEO and web content, social media posts, press releases, and more
Textun
Textun offers high quality and cost-efficient writing services.
Services: Report, article, blog post, review, web content
Textworkers
Produces web pages, articles, blogs, and product descriptions for hundreds of companies around the world including Avon, Maybelline, DISH Promotions, oDesk Enterprise Solutions, and more.
Services: Blog writing, article writing, copywriting, product descriptions
The Write Content
Offers help creating content strategy plans, custom-branded content, editing assistance and more from content specialists available for short term and long term projects.
Services: Content strategy, content creation, content editing
Vertical Measures
A content marketing agency specializing in the development of long form and visual content. This includes free guides, case studies, white papers, infographics, resource pages and video.
Services: Articles, blogs, infographics, videos, guides, social media, SEO content
Write Collective
Topic brainstorming and creation as well as keyword optimization.
Services: Blog posts, articles
Writer Marketplaces A-D
Blog Mutt
A hassle-free writing service that uses experienced writers to produce unique blogs for companies who need consistent content.
Services: Blog posts, articles, eBooks, white papers, social media, web copy
ClearVoice
Offers both a software platform, freelance writer marketplace, and in-house services such as content strategy, management, distribution and measurement.
Services: Articles, blogs, eBooks, infographics, videos, freelancer matching and recruiting
Constant Content
Users can commission freelance writers to create custom articles, and buy pre-written articles.
Services: Articles, blogs posts, copy editing, copywriting, eBooks, press releases, product descriptions, review writing, SEO content, social media updates, technical writing, white papers
Contently
Allows brands to connect with freelancers in new ways to boost content creation and power the next generation of media companies.
Services: Articles, blog posts, social media, web copy
Content Writers
Connects you with freelance writers who produce professional blog posts, website copy, press releases and social media posts for businesses.
Services: Blog posts, press releases, website page, white papers, social media posts, email newspaper, video script
Copify
Assists businesses from around the world to source fast, high quality content from approved copywriters.
Services: Website pages, article writing, blog posts, press releases, ecommerce content
CopyPress
Software, products, and services that help creatives and advertisers.
Services: Expert content, product copy, eBooks, white papers, press releases, infographics, SEO content
Crowd Content
Quality, unique content to elevate your site to page one on Google and get people talking about your brand on social networks.
Services: Blog posts, product descriptions, website content, eBooks, SEO content, press releases, whitepapers, newsletters
CrowdSource
Manages a crowd of qualified writers, editors, and moderators to perform large-scale content creation quickly and efficiently.
Services: Articles, buying guides, product descriptions, blogs, recipes
Writer Marketplaces E-S
Ebyline
Helps brands and publishers find and hire high quality content creators. Simplifies the freelancer management process.
Services: Photos, videos, infographics, text
fiverr
A worldwide online marketplace offering content creation services beginning at five dollars per job performed.
Services: Business copywriting, creative writing, translation, transcription, resumes, cover letters, proofreading, editing, press releases, articles, blog posts, research, summaries, legal writing
Godot
Provides reliable, quality content writing services to give your content marketing strategy a boost, no matter your audience.
Services: Articles, blogs, copywriting, eBooks, social media, SEO, whitepapers
inklyo
Find professional journalists, copywriters, and bloggers that create quality content which attracts attention and provides value for readers.
Services: Articles, blogs, copywriting, newsletter, press releases, resume, SEO
iWriter
A service created solely to facilitate the process of hiring someone to write articles for you.
Services: Articles, web copy, blog posts
Mediashower
Content written by professional journalists and edited by SEO experts to ensure it ranks higher and receives more attention.
Services: Articles, blog posts, SEO content
RightlyWritten
Allows you to place an order with a network of highly qualified copywriters. Does not require a contract.
Services: Articles, blogs, web copy, press releases, newsletters, social media, creative writing, technical writing, product descriptions, eBooks, whitepapers, resumes, cover letters, taglines, slogans, script writing, academic writing
Skyword
Helps businesses engage audiences with unique content designed to perform in social media and search.
Services: Content strategy, original content creation, content performance management, content amplification
Scripted
A digital forum connecting organizations with highly qualified freelancers who can write blogs, articles, and bulk social media posts.
Services: Standard blog post, long blog post, white papers, Tweets, Facebook posts, website pages, product descriptions, local content, articles
Writer Marketplaces T-Z
Textbroker
An online forum for custom-made, original written content with over 100,000 U.S.-based freelance writers who can write on various topics.
Services: Articles, blog posts
TextMaster
TextMaster offers professional translation, proofreading, and web content writing services from native speakers across the globe.
Services: SEO content, articles, branded content, eCommerce, proofreading, editing, translation
TextWriters
An online marketplace connecting more than 50,000 professional freelance writers with clients needing different types of content. Also features a catalogue of thousands of pre-written articles.
Services: Hire freelance writers, buy articles online, use ready-made content
Upwork
A large online marketplace where businesses can hire from over two million freelance writers, designers, web developers, mobile programmers, and more from around the world.
Services: Blogs, articles, web content, technical, creative, copywriting, editing, eBooks, translation, biographies, creative
WriterAccess
Connects businesses with one of thousands of freelance writers in minutes, with a quick turnaround.
Services: Blog posts, Twitter and Facebook posts, white papers, web copy
Writology
A platform combining a freelance marketplace and a professional writing service.
Services: Copywriting, web content, academic writing, rewriting, business writing, technical writing, media writing, SEO/content writing
Zerys
A marketplace for thousands of freelancers to connect with businesses, and also doubles as a project management tool for content.
Services: Content strategy planner, content production platform, professional writer marketplace
If you’re looking for writers, you’re advancing in your content marketing career. To find out how to take the next step, download Curata and LinkedIn’s eBook: The Ultimate Guide to a Content Marketing Career.