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The Best Content Marketing Metrics According to 24 Experts [SlideShare]

How do today’s top marketing experts measure the effectiveness of their content?

Curata CEO Pawan Deshpande recently published The Comprehensive Guide to Content Marketing Analytics & Metrics. As a part of his research, he asked several experts what metric they use to measure their content marketing efforts.

Click through this SlideShare to see their answers.

The following experts were interviewed for this presentation:

Rebecca Lieb, Digital Advertising, Media & Content Analyst, Altimeter @lieblink
Sherry Lamoreaux, Writer/Editor, Act-On @SherryActOn
Rob Yoegel, VP of Marketing, Gaggle @RobYoegel
Barry Feldman,  Founder, Feldman Creative @FeldmanCreative
Robert Rose, Chief Strategist, CMI @Robert_Rose
Heidi Cohen, Chief Content Officer, Actionable Marketing Guide @HeidiCohen
Beth Kanter, Social Media Expert, @kanter
Neil Patel, Founder, Quick Sprout @neilpatel
Larry Kim, Founder/CTO, WordStream @larrykim
Dharmesh Shah, Founder/CTO, HubSpot @dharmesh
Arnie Kuenn, President, Vertical Measures @ArnieK
Jason Miller, Senior Manager of Content & Social, LinkedIn @JasonMillerCA
Marcus Sheridan, Founder, The Sales Lion @TheSalesLion
Mike Volpe, CMO, HubSpot @mvolpe
Doug Kessler, Creative Director/Co-Founder, Velocity @dougkessler
Jeff Rohrs, VP of Marketing Insights, ExactTarget @jkrohrs
Ian Cleary, Founder, Razor Social @IanCleary
Lee Odden, CEO, TopRank Online Marketing @leeodden
Christopher Stella, Senior Marketing Director, Siegel+Gale @CStella
Ryan Skinner, Account Director, Velocity Partners @rskin11
Jim Lenskold, President, Lenskold Group @jimlenskold
Cyrus Shepard, Content Astronaut, Moz @CyrusShepard


To see our Comprehensive Guide to Content Marketing Analytics & Metrics, download the full eBook here. Also be sure to tune into our upcoming webinar to hear Pawan Deshpande discuss his findings.


Pawan Deshpande

Pawan Deshpande is the founder and CEO of Curata, a Boston-based company offering content marketing software used by thousands of marketers around the world. He spearheaded the first-ever panel at SxSW on Content Marketing in 2011, and was a 2014 Finalist for MarketingProfs B2B Marketer of the Year. Pawan was an engineer at Microsoft and Google where he was awarded patents in social networking and machine learning. He previously attended MIT where his graduate thesis won top departmental and international awards.

Pawan is also a blogger for The Huffington Post, the Content Marketing Institute,, Forbes, Marketing Profs, and other technology and marketing publications.

Curata Content Analytics

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