As I got settled in my airplane seat, getting ready to take off for Social Media Marketing World 2014 (SMMW14), a woman approached me and said,
content marketing strategy
Content Marketing Crowdsourcing Across Your Organization
Most marketers are on-board the “content marketing train”, with 76% increasing investment in this area in the coming year. However, allocating funds to content marketing is only
Content Marketing vs. Native Advertising
The online marketing community is buzzing about native advertising thanks to a native advertising workshop hosted by the Federal Trade Commission (FTC) and a consumer warning
Content Marketing Guide to 2014: 3 New Year’s Resolutions
2014 has lots of great things in store for your content marketing strategy, but like all good things, these rewards will take some elbow grease. (But
Content Marketing Tactics 2014: Sneak Preview
Spoiler alert! Tomorrow afternoon our CMO, Michael Gerard, will be hosting a webinar, Content Marketing Tactics 2014: Creation, Curation and Syndication, going over the results of
HubSpot’s Dharmesh Shah on the Value of Content Marketing
Boston and Cambridge, MA have plenty of marketing innovators, and Dharmesh Shah, HubSpot‘s founder and CTO, is right up there with the best of them. HubSpot,
Big Content Edges Out Big Data (Gartner Event)
I recently attended a Boston content marketing event by analyst firm Gartner entitled The 3 C’s of Content Marketing. Jake Sorofman and Jennifer Beck of Gartner and three
15 Curated Retweetable Quotes from Content Marketing World
Content Marketing World 2013 in Cleveland, Ohio has wrapped up for the year and we’ve spent the past several days soaking up all the great information
STOP Egocentric Content Marketing
The good news is that most marketers have adopted content marketing as a key part of their marketing strategy. 87% to be exact according to Curata’s
