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If Content is King…


Real Crown vs Burger King Crown

Content is King. Some attribute this phrase to an essay by Bill Gates in 1996, though others say it comes from even earlier, such as this New York Times article from 1994 quoting Joseph Esposito of Encyclopedia Britannica.

If you have been in the content or content marketing space long enough, you have probably heard people making attempts at pushing their own perspective. There are so many out there, some funny, some that are sensible, and many that are ill-fitted or simply inappropriate.

I’ve generated a list of some of the most popular ones floating around. In the list below, you will find that the Content King is surround by a Rook, Emperors, Gods, Castles, Serfs, Crowns, Thrones, and a harem of Queens. Enjoy…

Is content king at your company? Use our eBook How to Feed the Content Beast (Without Getting Eaten Alive) to boost your content creation strategy.


Pawan Deshpande

Pawan Deshpande is the founder and CEO of Curata, a Boston-based company offering content marketing software used by thousands of marketers around the world. He spearheaded the first-ever panel at SxSW on Content Marketing in 2011, and was a 2014 Finalist for MarketingProfs B2B Marketer of the Year. Pawan was an engineer at Microsoft and Google where he was awarded patents in social networking and machine learning. He previously attended MIT where his graduate thesis won top departmental and international awards.

Pawan is also a blogger for The Huffington Post, the Content Marketing Institute,, Forbes, Marketing Profs, and other technology and marketing publications.

Curata Content Analytics

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