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Content Strategy
Examine how to construct and implement a content marketing strategy, as well as how strategy intersects with creation, promotion, metrics, tools, and events.
Ultimate Guide: Your Content Marketing Keyword Strategy
It’s easy to get blindsided by our own opinion on “high-quality” content. You might be thinking you have an awesome idea that everyone wants to read
Content Marketing Interview Questions & Answers [Template]
More companies are opening up content positions in their departments thanks to the growth in, and corresponding investment in content marketing, with 75% of companies increasing content marketing investment,
Ultimate Guide to Online Content Marketing Courses
Content marketing is a relatively new – and quickly evolving – profession. It’s not likely that you went to college and majored in content marketing. In
Why We Must Kill Marketing to Save It: Drive Revenue with Content Marketing
“It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” – mostly credited to Mark
How to Develop a Content Marketing Plan with Templates
If you are like most marketers, you begin your content marketing efforts with the best of intentions. You have great ideas for content that you are
The Ultimate Guide to the 34 Best Content Marketing Podcasts
Podcasts are convenient, informational, and growing quickly. Monthly podcast listenership has increased 73 percent since 2013 according to Entrepreneur. The number of people who listen to
How to Create a Marketing Case Study: Step-by-Step [INFOGRAPHIC]
The marketing case study is one of the oldest and most venerable examples of content marketing. From Oprah touting how Weight Watchers has worked for her, to American Express endorsing SalesForce,
Content Marketing Salary Survey and Job Market Overview
Content marketing opportunities and paychecks are on the rise. This content marketing salary survey and expert advice round-up will give you a better understanding of the
