Today’s content marketers face tons of challenges. For starters, they have to create a lot of content. Most brands distribute unique content across email, blogs, general
Advice for everything from how to research which content to create, to editorial calendars, writing best practices, outsourcing services, and more.
Content Marketing Job Description & Titles for Executives, Directors, Managers and Specialists
Growing your content marketing team? You’re not alone. And finding and hiring the right marketer isn’t easy. In fact, it’s a challenge faced by 45 percent
Six 2018 Content Marketing Resolutions You Should Make Today
January is way too late to start making the resolutions that will shape your content marketing strategy in the year ahead. Here are six commitments that
How to Be a Better Content Marketing Writer, Taylor Swift Style
Vogue runs this somewhat ridiculous video series called “73 Questions,” where they follow celebrities around their homes with a video camera while asking 73 rapid-fire questions.
Content Calendar Template: 12 Must-Have Fields
How do you build the perfect content calendar? Find out the essential fields and download our free template.
Why We Must Kill Marketing to Save It: Drive Revenue with Content Marketing
“It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” – mostly credited to Mark
The Ultimate Guide to the 34 Best Content Marketing Podcasts
Podcasts are convenient, informational, and growing quickly. Monthly podcast listenership has increased 73 percent since 2013 according to Entrepreneur. The number of people who listen to
How to Create a Marketing Case Study: Step-by-Step [INFOGRAPHIC]
The marketing case study is one of the oldest and most venerable examples of content marketing. From Oprah touting how Weight Watchers has worked for her, to American Express endorsing SalesForce,
Content Marketing Salary Survey and Job Market Overview
Content marketing opportunities and paychecks are on the rise. This content marketing salary survey and expert advice round-up will give you a better understanding of the