Are the content marketing KPIs you use selling your work short? Are you struggling with how to better quantify content marketing’s impact on your organization, especially
Metrics & Analytics
Understand which metrics are important for which purposes. Discover tools and techniques for accessing and interpreting the data you need.
Content Marketing Statistics: The Ultimate List
In need of some fresh content marketing statistics? This list includes the most up-to-date data points across 10 categories.
The Comprehensive Guide to Content Marketing Analytics and Metrics
Is your content taking you on a journey to nowhere? This guide will help you measure the effectiveness of content across all channels.
The A-to-Z of Google Analytics for Content Marketers [Infographic]
What does Google Analytics (GA) have to do with infographics? Perhaps the most important thing to understand about infographics that are actually shareable is that the definition
Content Marketing Measurement: 29 Essential Metrics [Infographic]
How do you measure the effectiveness of your content marketing efforts? Start with these 29 metrics.
How Content Analytics are Changing Over Time
Measurement: it’s the fifth pillar in the content marketing framework with content analytics a key focus for most marketers today. It wasn’t always this way. In 1904 Jell-O
Content Marketing Metrics: Account Based Marketing Edition
Content marketing is like fishing with a net; account based marketing (ABM) like fishing with a spear. What if you throw that spear, hit the fish,
The Best Content Marketing Metrics According to 24 Experts [SlideShare]
How do today’s top marketing experts measure their content? Find out the answer to this question with insights from Lee Odden, Heidi Cohen, Cyrus Shepard & more.
Content Marketing Budget – What to Consider
Content marketing is still a red-hot buzzword in the world of digital marketing. Many marketers are starting to see the positive impact content has on improving