What is a Smartass Marketer? According to author Carro Susan Ford, this is an affectionate term reserved for marketers who aren’t afraid to say what they
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Data-Driven Content Marketing at Scale Becomes a Reality
This week, we announced the debut of a new content marketing platform, Curata CMP, which helps marketers build a predictable content supply chain.
Content Marketing Books: The Ultimate List
Enhance your content marketing knowledge by diving into one of these books, covering topics such as content strategy and content curation.
Content Curation: The Biggest Benefits According to 28 Experts [SlideShare]
What is the biggest benefit of content curation? Hear from 28 marketing experts, including Lee Odden, Heidi Cohen and Jay Baer.
Content Marketing Works: Plan with a Purpose [Book Review & Interview]
Here’s what we thought of Arnie and Brad Kuenn’s latest book, Content Marketing Works. Also included is an exclusive interview with Arnie Kuenn.
The Best Content Marketing Advice. . . In Just One Sentence [Infographic]
“In just one sentence, what is your best content marketing advice?”
How would you respond?
Content Marketing Predictions: 6 Big Themes for 2015 [Infographic]
We’ve compiled the best content marketing predictions for the coming year and grouped them into the six categories.
Content Marketing Forum Recap – October 2014
On Wednesday, October 29th we hosted our quarterly Content Marketing Forum in Boston. We started this event last year to create a community among content marketers
The Best Content Marketing Metrics According to 24 Experts [SlideShare]
How do today’s top marketing experts measure their content? Find out the answer to this question with insights from Lee Odden, Heidi Cohen, Cyrus Shepard & more.
