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Content Marketing Forum Recap – October 2014

Events

On Wednesday, October 29th we hosted our quarterly Content Marketing Forum in Boston. We started this event last year to create a community among content marketers discuss the content marketing best practices and figure out ways to solve common problems. Curata CEO Pawan Deshpande and LionBridge Content Marketing Manager Jamie Whalen both gave presentations about content marketing best practices.

If you weren’t able to attend the event or don’t live in the Boston area, we have shared the presentations below.

  • The Art & Science of Content Marketing by Jamie Whalen

  • Content Marketing Analytics & Metrics by Pawan Deshpande

If you’re interested in specific tactics to measure your content efforts, read our free eBook, The Comprehensive Guide to Content Marketing Analytics & Metrics.

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Pawan Deshpande, Curata CEO

Pawan Deshpande

Pawan Deshpande is the founder and CEO of Curata, a Boston-based company offering content marketing software used by thousands of marketers around the world. He spearheaded the first-ever panel at SxSW on Content Marketing in 2011, and was a 2014 Finalist for MarketingProfs B2B Marketer of the Year. Pawan was an engineer at Microsoft and Google where he was awarded patents in social networking and machine learning. He previously attended MIT where his graduate thesis won top departmental and international awards.

Pawan is also a blogger for The Huffington Post, the Content Marketing Institute, CMO.com, Forbes, Marketing Profs, and other technology and marketing publications.

Curata Content Analytics

Data sourced from Curata CMP, our content marketing platform. Find out how to use Curata’s powerful analytics and calendar functionality to upgrade your marketing here.

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