HubSpot recently hosted a MassTLC event in Cambridge focused on strategies for success for Chief Marketing Officers(CMOs) and VPs of marketing. About 40 of us were
Content Marketing Events in 2014: The Ultimate List
Marketers are a busy group of professionals, no doubt. However, regardless of the availability of webinars, virtual events and Google Hangouts, we still get a lot
Content Marketing vs. Native Advertising
The online marketing community is buzzing about native advertising thanks to a native advertising workshop hosted by the Federal Trade Commission (FTC) and a consumer warning
Welcome to the Content Marketing Jungle. . . What Path will you Take in 2014?
71% of marketers will increase their investment in content marketing in 2014. However, less than 25% of these companies will achieve leadership status even with this
HubSpot’s Dharmesh Shah on the Value of Content Marketing
Boston and Cambridge, MA have plenty of marketing innovators, and Dharmesh Shah, HubSpot‘s founder and CTO, is right up there with the best of them. HubSpot,
MarketingProfs B2B Forum 2013: Wrap-Up
MarketingProfs put on a great event last week in Boston, with 600+ attendees from 21 countries. With all of the marketing events available now-a-days, it’s always
B2B Outbound Marketing Not Quite Dead Yet
As much as I love and depend upon inbound marketing (e.g., content creation and curation as part of Curata’s content marketing strategy), I am occasionally reminded
Big Content Edges Out Big Data (Gartner Event)
I recently attended a Boston content marketing event by analyst firm Gartner entitled The 3 C’s of Content Marketing. Jake Sorofman and Jennifer Beck of Gartner and three
STOP Egocentric Content Marketing
The good news is that most marketers have adopted content marketing as a key part of their marketing strategy. 87% to be exact according to Curata’s
