Created content should stand as the backbone of your content marketing strategy, since original material helps differentiate your brand from the competition. But the reality is
Content Marketing: Training for the Content Olympics
As Olympic teams from around the world are hitting the slopes (and ice and luge!) this week, us content marketers are training in our everlasting pursuit
Content Marketing Expert Series: Advice for Content Marketers [Video]
Content business is booming; and the amount of information on content marketing out there can be difficult to sort through. With so much great material in
Content Marketing Budget – What to Consider
Content marketing is still a red-hot buzzword in the world of digital marketing. Many marketers are starting to see the positive impact content has on improving
Content Marketing Statistics 2014: 4 Significant Facts [Infographic]
Earlier this month, we released our third annual industry study, Content Marketing Tactics Planner 2014. We surveyed over 500 marketers on their current content marketing practices
Content Marketing Guide to 2014: 3 New Year’s Resolutions
2014 has lots of great things in store for your content marketing strategy, but like all good things, these rewards will take some elbow grease. (But
Content Marketing Examples: 4 Most Popular Curation Templates
Best-in-class marketers know that an all encompassing content marketing strategy needs to include created content AND curated content. Created content (original content published by your organization)
Content Marketing Technology Wrap Up: Gilbane 2013 [Video]
Last week at the Gilbane Conference 2013: Content and the Digital Experience, we had the opportunity to speak with content marketing experts from Marriott International, Kimberly-Clark
