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Content Marketing Expert Series: Advice for Content Marketers [Video]


Content business is booming; and the amount of information on content marketing out there can be difficult to sort through. With so much great material in the digital space, we decided to compile insights from the best sources we know – content marketing experts – into one savvy series.

Over the past few months we’ve been interviewing content marketing experts to gain some rockstar insights into the world of content. This video series focuses on three topics: 1. Content marketing challenges, 2. How to overcome those content marketing challenges, and 3. The role content curation plays when it comes to content marketing.

Here’s a rundown of our content marketing experts:

Mike Volpe, Chief Marketing Officer at HubSpot

Ann Handley, Chief Content Officer at MarketingProfs

Dan Moyle, Content Marketer at AmeriFirst Home Mortgage 

Rob Yoegel, VP Marketing at Gaggle

Jim Lenskold, President at Lenskold Group

Jeannine Rossignol, VP Marketing Services for Large Enterprise Operations at Xerox

Meghan Walsh, Senior Director of eCommerce Platform System Management at Marriott International

Jon Miller, VP Product Marketing at Marketo

Lee Odden, CEO at TopRank Online Marketing

Mayur Gupta, Global Head, Marketing Technology & Innovation at Kimberly-Clark

To make it easy to listen to insights from your favorite expert, we’ve included the starting time for each speaker in the series below each video. You’ll find the time noted next to each expert’s name.

What are the biggest challenges content marketers face?

Content marketers face many challenges these days – from limited budget, to creating enough content, to measuring the effectiveness of content. Let’s hear from the experts on which challenges content marketers need to address.

Mike Volpe – 00:10
Ann Handley – 00:31 & 1:07
Dan Moyle – 00:49
Rob Yoegel – 1:25 & 2:27
Jim Lenskold – 2:17
Jeannine Rossignol – 3:04
Meghan Walsh – 3:29
Jon Miller – 3:51
Lee Odden – 4:16
Mayur Gupta – 4:42

Having issues with other areas of your content marketing strategy? Find out what other content marketers are saying in our latest survey and see why 71 percent of marketers are increasing their content marketing investment this year.

How can marketers overcome these challenges?

Struggling with how to overcome your content marketing obstacles? How can you get more content published on time or create a higher quality of content? Here’s what the experts suggest.

Mike Volpe – 00:10
Ann Handley – 00:45
Dan Moyle – 1:20
Jon Miller – 1:41
Jeannine Rossignol – 2:33
Lee Odden – 3:14
Meghan Walsh – 4:09

Want more information on how to solve content issues and get the most out of your content? Check out this blog post on how to address top content marketing problems and learn how 85 percent of marketers increased their brand awareness using content marketing.

What is the role of content curation in content marketing?

New to content curation or aren’t sure what the benefits are, how it fits into your strategy or how to get started? Listen to these insights.

“You can produce much more content, and in a sense, the engagement you’re looking for, add value to relationships, move people through the buying cycle, and ultimately get the pay back at a much lower expense.” – Jim Lenskold, Lenskold Group

Mike Volpe – 00:10
Ann Handley – 00:41
Rob Yoegel – 1:58
Jeannine Rossignol – 2:49
Jim Lenskold – 3:44
Lee Odden – 4:00

For more information on content curation, check our Curation Rockstar eBook for best practices and our How to Feed the Content Beast eBook to see how curation benefits your created content strategy.

Many thanks to these rockstar content marketing experts for sharing their insights and guidance!

Have any additional content marketing challenges, advice for solving content-related problems or comments on curation? We’d love to hear about it – leave a comment below!

Meg Sutton

Meg Sutton was a Content Marketing Specialist at Curata. She served as a content marketer at Lionbridge Technologies before bringing her creative know-how to the Curata team. Meg earned her B.S. in Marketing as well as her Liberal Studies Degree in Media, Arts & Society at Bentley University in Waltham, MA.

Curata Content Analytics

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