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content marketing
How Curation Can Help You Execute on Your Best Ideas
I once spent a week speaking at three different conferences that focused on one of the favorite themes of events around the world: how to have
11 Effective Ways to Use Social Media to Promote Your Content
Learn how to leverage social media to expand the reach of your content marketing efforts.
The Ultimate Marketing Case Study Template
The marketing case study is one of the oldest and most venerable examples of content marketing. From Oprah touting how Weight Watchers has worked for her, to
The Secret Behind Content That Attracts, Converts, and Nurtures at Each Stage of the Sales Funnel
Think back to the last time you walked by a store window and saw something you wanted. Did you get it immediately, or did you tell
The Comprehensive Guide to Content Marketing Analytics and Metrics
Is your content taking you on a journey to nowhere? This guide will help you measure the effectiveness of content across all channels.
Understand The Role of Content in Account Based Marketing
We’re big advocates of marketing automation at Velocity, a B2B agency. Our clients were among the first European users of Marketo (I still remember John Watton,
Discover the 2 Best Secrets to Writing Brain-Craving Content
So you want to become a brain-craving content creator? Well first you need to know a little something about the brain. It doesn’t like to work hard.
How to Build Your Own Content Marketing Taxonomy
Melvin Dewey invented the Dewey Decimal system in 1873 to classify and organize library books. It enabled library goers to easily find whatever book they desired
