From 140-character tweets to 14,000-word print books, most content marketers now understand the value of producing content of varying lengths and format. But those that try
content marketing
Altimeter: Feeding the Content Beast requires building a Content Marketing Organization
When San Mateo, Calif.-based Altimeter Group interviewed 130 social strategists at companies including Dell, IBM, GE, and Curata, over half of those surveyed said that content
11 Great Tweets From Content2Conversion Event #B2BContentEvent
Recently our team attended the Content2Conversion conference in New York City. This event was a jam-packed day with inspiring speakers, great brand stories and tons of
Marketo & Content Marketing: Curata joins Marketo LaunchPoint
Curata is now an official Marketo LaunchPoint partner ecosystem. Here’s why. Our surveys in the past have indicated that many businesses are rapidly adopting both marketing
Content Curation Guidelines for Where to Share
By definition, content curation is the act of continually identifying, organizing, and sharing the best and most relevant content on a specific topic or issue online.
Why the World Doesn’t Need Google Reader Anymore
Google Reader had a good run. As one of the first hosted feed readers, it took the world by storm, effectively killing the market for other
