Agencies can help focus your efforts, outsource work, and assist with content strategy, content writing, SEO, and other facets of your content marketing supply chain. To find a content marketing agency near you, Curata compiled this list of the top agencies in America, as well as some of the top agencies in the world. The interactive map below is zoomable; click here for a full page view.

Map created by Column Five.

To provide a feel for how these agencies can meet your specific needs, we’ve also listed a few services they provide below, along with a small sampling of their client base.

Please note this list is not comprehensive and does not include traditional PR or advertising agencies, which can also offer content marketing services. It exclusively features agencies that specialize in content marketing. This map initially only included agencies within the continental U.S.; we have now expanded it to include some of the top agencies outside the U.S., many of which have U.S. offices. It has been updated as of June 2017 with agencies in Utah, Pennsylvania, Minnesota, and more.

Arizona

iAcquire
Location: Phoenix, AZ
Services: Market Research, Strategic Planning, Competitive Analysis, Content Strategy, Organic Search, Social Media
Examples of clients: Kissmetrics, Stuntdubl, Moz

Vertical Measures
Location: Phoenix, AZ
Services: Content Marketing, SEO, Social Media Marketing, Local Search Marketing, Link Earning
Examples of clients: Home Depot, Ryland Homes, Mobile Mini

Ethology
Location: Phoenix, AZ
Services: Content Strategy, Audience Research, Mobile Experience, Social Media
Examples of clients: NextCare Urgent Care, Infusion Soft, LifeLock

California

Column Five
Location: Irvine, CA
Services: Content Strategy, Content Development, Content Distribution
Examples of clients: Microsoft, Intuit, Linkedin, World Bank Group, TED

Freshwire
Location: Marina del Rey, CA
Services: Storytelling Workshop, Digital Content & Social Strategy
Examples of clients: Vevo, K-Swiss, Esurance

BrandGrew Strategies
Location: Orange County, CA
Services: Business Plan Development, Content Marketing, Social Media, SEO, Creative Design, CRM
Examples of clients: ASI Controls, AHR Expo, Diversified Automation

Marketing Interactions
Location: Palm Desert, CA
Services: Buyer Personas, Digital Content Strategy, Coaching for Content Performance, Sales Enablement
Examples of clients: Adobe, Cisco, Logicworks

ClickSpring
Location: Roseville, CA
Services: Content Marketing, Digital Advertising, Commerce Solutions, Branding & Creative
Examples of clients: Pappas Investments, Laguna Gateway, Health & Harmony

Siege Media
Location: San Diego, CA
Services: SEO Consulting, Content Promotion, Content Creation, Content Strategy
Examples of clients: TripAdvisor, Zillow, Shutterfly

Demand Media
Location: Santa Monica, CA
Services: Content Creation, Content Optimization, Consultative Services
Examples of clients: Experian, Samsung, L’Oreal

Eastwick Communications
Location: Sunnyvale, CA
Services: Digital Media and Strategy, Content Marketing, Analyst Relations
Examples of clients: Moxie, Lynda.com, Salesforce

Directive Consulting 
Location: Los Angeles, CA and Orange County, CA
Services: SEO, PPC, and Content Marketing
Examples of clients: Allstate, UE, Main Street Hub, ClutchColorado

Scripted
Location: San Francisco, CA
Services: Blog Posts, Social Content, Website Content, Press Releases, Video Scripts, Product Descriptions, Email Newsletters
Examples of clients: Eventbrite, Adidas, L’oreal, Intuit

Colorado

Burns Marketing
Location: Johnstown, CO
Services: Brand Development, Web Development, Creative Services, Event Management, Digital Marketing
Examples of clients: ESA, HP, Datalink

Type A Communications
Location: Parker, CO
Services: B2B Marketing, Content Strategy, Brand Storytelling
Examples of clients: American Express, HP, VMware

Connecticut

Content Boost
Location: Norwalk, CT
Services: Custom Content Publishing, White Paper Development, Video Production, Social Media Management
Examples of clients: Infocision, Vocalcom, Tadiran Telecom Inc.

Digital Gravity Media
Location: Stamford, CT
Services: SEO, Web Design, Social Media Management, Video Marketing, PPC Advertising
Examples of clients: Pimpenella Construction, KP Events Group, Historic Districts Council

Moveable Media
Location: Stamford, CT
Services: Influencer Marketing, Content Marketing
Examples of clients: MasterCard, P&G, Williams Sonoma, Intel, General Mills

Florida

Well Planned Web
Location: Tampa, FL
Services: Content Strategy, Content Creation, Content Marketing, Content Metrics
Examples of clients: Kodak, American Cancer Society, The New York Times

Wax
Location: Miami, FL
Services: Market Research, Content Marketing & Custom Publishing, Website Design & Development, Strategic Planning, Social Media Strategy, Web Analytics
Examples of clients: BlueCross/BlueShield, Humana Inc., RUMC

SPROUT Content
Location: Pensacola, FL
Services: Inbound Marketing, Attract Qualified Visitors, Convert Leads, Create Long-Term Relationships
Examples of clients: The New York Times, Expo Logic, Apet Incorporated

TechShepherd
Location: Boca Raton, FL
Services: Social Media, Content Writing, Graphic Design, Web Design, Content Strategy
Examples of clients: Quality Deployment, Unique HR, Newslab

Fractl
Location: Delray Beach, FL
Services: Digital Marketing Strategy, Content Marketing Strategy, Digital Public Relations & Influencer Marketing
Examples of clients: eBay, DIRECTV, Autonation, Eventbrite, Wayfair.ca

Georgia

Huge
Location: Atlanta, GA
Services: Business Strategy, Branding, User Experience Design, Content, Social, Search, CRM, Research
Examples of clients: Nike, Lexus, Crate and Barrel

Mariposa Interactive
Location: Claxton, GA
Services: Content Marketing, Social Media, Analytics, Marketing Automation
Examples of clients: Facebook, Cisco, Mozilla

Content Science
Location: Atlanta, GA
Services: Consulting, Content Training, Research, Executive Recruiting
Examples of clients: American Cancer Society, Coca-Cola, John Wiley & Sons

Endurance Marketing
Location: Atlanta, GA
Services: Content Marketing Strategy, Content Creation, Content Promotion, Social Media Strategy, Social Media Management
Examples of clients: Meda Pharmaceuticals, Sage, Kroger

Illinois

ComBlu
Location: Chicago, IL
Services: Content Strategy, Community Building, Thought Leadership
Examples of clients: Dell, Allstate, 3M

Imagination
Location: Chicago, IL
Services: Content Strategy, Listening, Competitive Research, Planning, Execution
Examples of clients: Wells Fargo, Walgreens, Box Tops for Education

Indiana

Convince and Convert
Location: Bloomington, IN
Services: Content Marketing, Social Media
Examples of clients: Cabela’s, United Nations, Allstate

Relevance
Location: Indianapolis, IN
Services: Content Strategy, SEO, Digital PR, Paid Media, Paid Search, Analytics
Examples of clients: GardaWorld, Teradata, Rackspace

Iowa

Lexicon Content Marketing
Location: Iowa
Services: Graphic Design, Editorial Content, Marketing Strategy, Web Design, Photography
Examples of clients: Chrysalis, UConn, Kreg Tool Book

Louisiana

Hop Online
Location: New Orleans, LA
Services: Content Marketing, Social Media Marketing, Conversion Rate Optimization
Examples of clients: Content Marketing, Social Media Marketing, Conversion Rate Optimization

Zehnder Communications
Location: New Orleans, LA
Services: Content Creation, Social Media, PR, Market Research, Advertising
Examples of clients: Burger King, Hyatt Regency, Farmers Insurance

Maine

Eucalypt
Location: Scarborough, ME
Services: Strategic Consulting Services, Content Development & Promotion
Examples of clients: LinkedIn, Edcast, DoubleDutch

Massachusetts

King Fish
Location: Beverly, MA
Services: Brand Development, Content Development, Content Publishing, Social Media, Mobile Marketing, Corporate Events, Market Research & Analytics
Examples of clients: Bank of America, Carrabba’s, Zappos

Allen & Gerritsen
Location: Boston, MA
Services: Strategy, Creative, Branded Entertainment, Brand Experience
Examples of clients: Boston Celtics, Campbell’s, City Year

Avitage
Location: Boston, MA
Services: Content Operations Management & Strategy Services
Examples of clients: HP, Forrester, SAP

Brafton
Location: Boston, MA
Services: Content Marketing, Content Writing, Video, Graphics, SEO, Social Media Marketing, Content Analytics
Examples of clients: MobileCause, Pinnacle, Appian

Captains of Industry
Location: Boston, MA
Services: Content Strategy, Content Creation, Social Media Support, Audience Insights
Examples of clients: Akamai Technology, First Wind, Whatman

DigitasLBi
Location: Boston, MA
Services: Content Strategy, User Experience, Branded Content, Affiliate Marketing, SEO, Social Media, Analytics, PPC
Examples of clients: Sony, American Express, Coca Cola

Minnesota

Brandpoint
Location: Hopkins, MN
Services: Content Strategy, SEO Strategy, Social Media Strategy, PPC Strategy and Services
Examples of clients: Plow and Hearth, Mobstac, Service Brands

Ciceron
Location: Minneapolis, MN
Services: Digital Strategy, Brand and UX Design, Digital Marketing, Brand Advocacy
Examples of clients: 3M, General Mills, United

MSP Communications
Location: Minneapolis, MN
Services: Brand Journalism, Creative Content Packaging, Digital Strategy, Social Media, Lead Generation, Analytics & Insights
Examples of clients: 3M, Delta, IBM

TopRank Online Marketing
Location: Minneapolis, MN
Services: Content Marketing, SEO, Social Media Marketing, Influencer Marketing, Search and Social Ads, Website Analytics & Conversion Optimization
Examples of clients: LinkedIn, Dell, McKesson

Missouri

Influence & Co.
Location: Columbia, MO
Services: Executive Branding, Content Marketing Strategy, Distribution
Examples of clients: Dell, American Airlines, Office Depot

New York

Story Worldwide
Location: New York, NY
Services: Integrated Campaigns, Social Media, Content Marketing
Examples of clients: Lexus, Unilever, Estee Lauder

Campfire
Location: New York, NY
Services: Content Marketing, Social Storytelling
Examples of clients: Snapple.com, American Horror Story, Healthy Look

Meredith Xcelerated Marketing
Location: New York, NY
Services: Content Strategy, SEO, Mobile Marketing, Content Strategy, Social Media
Examples of clients: Acura, Kraft Foods, Kia

Group SJR
Location: New York, NY
Services: Middleweight Content
Examples of clients: The Home Depot, General Electric, U.S. Chamber of Commerce

Good2bSocial
Location: New York, NY
Services: Content Marketing, Social Media Marketing, Email Marketing, SEO (specifically for law firms & legal vendors)
Examples of clients: LexisNexis, Pernod Ricard USA, Practising Law Institute

Inbound ContentWorks
Location: New York, NY
Services: Content Strategy, Content Creation, SEO, Brainstorming, Editing, Distribution, Publishing, Analytics
Examples of clients: Aol, UserTesting, Travel Channel

Time Inc. Content Solutions
Location: New York, NY
Services: Native Advertising, Sponsored Content, Infographics, White Papers,
Examples of clients: DirectTV, Planters, Tide

McMURRY/TMG
Location: New York, NY
Services: Content Strategy, Print & Digital Publishing, Digital Design & Development, Interactive Marketing, Social Media Marketing, Search Marketing, Video
Examples of clients: The Ritz-Carlton, WebMD, CBS Television

Mirrorball
Location: New York, NY
Services: Content Development & Production, Content Distribution & Promotion, Social Media & Digital
Examples of clients: Nestle, Harley-Davidson, L’Oreal

Razorfish
Location: New York, NY
Services: Brand Marketing & Storytelling, Experience Design, Digital Performance Media, Digital Strategy & Innovation
Examples of clients: Kellogg, Nike, Audi

North Carolina

Pace
Location: Greensboro, NC
Services: Content Strategy, Editorial Planning, Content Management, Content Creation, Channel Creation
Examples of clients: Verizon, Four Seasons, AAA

Centerline Digital
Location: Raleigh, NC
Services: Content Marketing, Content Strategy, Content Creation, Brand Storytelling, Content Distribution and Promotion
Examples of clients: IBM, GE, Quintiles, SAS, Lowe’s Home Improvement

Ohio

Marcus Thomas
Location: Cleveland, OH
Services: Ideation & Creative Services, Search Marketing, Digital Development, Content Marketing, Digital Strategy, Analytics & Performance Optimization
Examples of clients: Krylon, Akron Children’s Hospital, Dutch Boy

Fathom
Location: Valley View, OH
Services: Content Marketing, Digital Advertising, SEO, Analytics, Social Media, Email & Marketing Automation
Examples of clients: Bissell, McGraw-Hill, The Rock & Roll Hall of Fame

Core Element
Location: Cleveland, OH
Services: Marketing Planning, Content Marketing, Social Media Marketing, SEO, Analytics & Metrics (specializing in manufacturing)
Examples of clients: Lincoln Electric, Cleveland City Forge, Formtek

Oregon

Babcock & Jenkins
Location: Portland, OR
Services: Brand Strategy, Demand Generation, Content & Social Marketing, Marketing Automation, Data & Analytics, Sales Enablement
Examples of clients: LifeLock, Xerox, Google

Pennsylvania

Marketing Insider Group
Location: West Chester, PA
Services: Content Marketing Strategy, Business Case Development, Content Audits, Personal Branding/Executive Coaching, Optimization & Testing, Editorial & Writing Services
Examples of clients: Blue Cross Blue Shield, Verizon, IBM, Pfizer, SAP, Fidelity, Adidas

DaBrian Marketing
Location: Reading, PA
Services: Digital Branding, SEO, Content Marketing, Social Media, PPC Advertising, Web Analytics, Web Design
Examples of clients: Deutsche Bank, Merk, Comcast

South Carolina

10x Digital
Location: Greenville, SC
Services: Content Marketing, Web/Digital, PR, Marketing, Reputation Analysis
Examples of clients: The Balance Group, FOB Student Housing, Orthopaedic Associates

Enveritas Group
Location: Greenville, SC
Services: Content Marketing, Content Creation, Content Localization, Content Management
Examples of clients: Nintendo, Verizon, Holiday Inn

Texas

13th Floor Studios
Location: San Antonio, TX
Services: Content Marketing, Digital Content Production, Long Format Content
Examples of clients: Jeep, Sprint, P&G

Utah

97th Floor
Location: Lehi, Utah
Services: SEO, Content Marketing, Social Media Marketing, Analytics, Reputation Management, PPC
Examples of clients: Dell, ESPN, Adobe

Avalaunch Media
Location: Lehi, UT
Services: Infographics, eBooks and White Papers, Content Marketing, SEO, PPC, Web Design, Video and Motion Graphics
Examples of clients: Expedia, Home Depot, Intel

Washington

Waggener Edstrom Communications
Location: Bellevue, WA
Services: Audience Discovery, Strategy, Content Marketing, Measurement & Optimization
Examples of clients: Skype, Microsoft, Volvo

Content Harmony
Location: Seattle, WA
Services: Content Marketing Strategy, Content Creation, Content Promotion, SEO, Content Management, Analytics Consulting, Social Media Marketing, Email Marketing, Content Marketing Training
Examples of clients: Avvo, MaxCDN, Versitas, Doctor on Demand

Heinz Marketing
Location: Redmond, WA
Services: Demand Generation, Pipeline Management, Sales Enablement, Content Strategy
Examples of clients: Morgan Stanley, SmartSheet, Socrata

Yesler
Location: Seattle, WA
Services: Research & Strategy, Content Marketing, Marketing Automation, Sales Enablement, Customer Engagement, Marketing Analytics
Examples of clients: Amazon, Microsoft, Intel

Global Content Marketing Agencies

King Content
Location: Sydney, Australia
Services: Content marketing, Content Strategy, Content Amplification and Creation, Content Performance and Measurement; Social Media Services, Native Advertising, Training and Events
Examples of clients: Thomson Reuters, Lenovo

Head Office NL
Location: Hoofddorp, Netherlands
Services: Content, Platform Development, Planning & Distribution, Social Media, Online Monitoring and Community Management, Monitoring & Insights
Examples of clients: Canon, Mercedes-Benz, Heineken, KLP, Toyota

Velocity Partners
Location: Surrey, England
Services: Content Marketing, Marketing Positioning & Strategy, Branding, Design & Digital, Demand Generation
Examples of clients: Sales Force, Kimberly-Clark, Sprint Business

C3 Creative Code and Content GmbH
Location: Berlin, Germany
Services: Content Marketing, Strategy Development, Social Marketing, Content Platforms, Concept, UX Design, Big Data, ECommerce,
Examples of clients: Deutsche Telekom, Porsche, Volkswagen, Amway, Hermes

Spoon
Location: Stockholm, Sweden
Services: Content Strategies, Native Advertising, Social Media, TV, Websites, Mobile Apps
Examples of clients: Electrolux, Kia, Volvo, Interflora, Tetra Pak

Lush Digital
Location: Perth, Australia
Services: Content Marketing, Video Production, Social Media Marketing,
Examples of clients: Baileys, Ronald McDonald House

256 Media
Location: Dublin, Ireland
Services: Strategy, Magazines, Digital Publications, Website Audits, Infographics, Social Media
Examples of clients: Symantec, House & Home

New Content
Location: Sao Paulo, Brazil
Services: Content Strategy, Content Management, Content Creation, Content Distribution, Video Production
Examples of clients: Google, Nestle, Unilever, Volkswagen

SPH Magazines
Location: Singapore
Services: Online Media Planning, Search Engine Marketing and Optimization, Web Analytics Consultancy, Landing Page Optimization
Examples of clients: 3M, Accenture, DKNY, Nokia, Mazda

Top Lead
Location: Kiev, Ukraine
Services: Infographics, Presentations, Motion Graphics, Analytical Articles/Blogs
Examples of Clients: Baker Tilly, Credit Agricole

grist
Location: London, UK
Services: Content marketing strategy, Content Creation, Content Distribution, Digital Services
Examples of clients: Accenture, AIG, BDO, Fidelity, KPMG,

Time to Find a Great Content Marketing Agency

Have a favorite content marketing agency that we didn’t mention? Let us know in the comments below!

If you’re considering a content marketing agency, you’re likely at the point where you need a content marketing platform (CMP). Figure out the right questions to ask €”to pick the best CMP for your organization with The Complete Guide: How to Choose a Content Marketing Platform Vendor.

With 75 percent of companies currently increasing their content marketing budget, it’s apparent that content can no longer be treated as a part-time job. Organizations need dedicated writers who are able to consistently publish relevant, high quality content for their audience.

To meet this demand, over 60 percent of companies are now outsourcing content creation to freelancers and agencies (such as those detailed in Curata’s Ultimate List of Content Writing Services). This trend will increase for the foreseeable future. Outsourcing content creation to dedicated writers allows for consistent, high quality publishing, fresh perspectives, insight into best practices, and better leveraging of resources. Not to mention the ability to step on the gas or apply the brakes depending on your need—and available funds.

Where to Outsource Content Creation? A Fully Staffed Agency, or Expert Freelancers?

This post assesses the advantages and disadvantages of using agencies versus freelancers for your content creation process across several criteria:

• Cost
• Time
• Flexibility/Capacity
• Breadth of Services
• Infrastructure

The bottom line is that there are many great agencies and freelancers out there that can produce a great product for your content marketing needs. If you can afford it, try using a hybrid model of both writing sources for a best-in-class content operation.

Cost

When it comes to cost, freelancers are typically less expensive, as they charge by the hour or by the word. You don’t pay them when they’re not writing for you, and rates can be negotiable.

Agencies however, may charge a monthly fee. Agencies may also charge additional costs for planning, strategy, promotion, and analytics, meaning you may pay for services you don’t need if you’re just looking for writers.

Freelancers can save you money, but there is usually (though not always!) a good reason why one freelancer is cheaper than another. When selecting freelancers, make sure you’re asking them the correct questions to assess how well they fit with your needs. Sites like fiverr have freelancers who perform services starting at five dollars an article, but quality isn’t always guaranteed. (In fact, if you’re paying five dollars for an article, it’s guaranteed to not be great.) If you continuously only pay for cheap, low quality content, it will cost you more in the long run. That’s because you’ll just be adding to the ocean of forgettable content proliferating on the Internet, rather than standing out as a beacon of insight and trustworthiness with high quality, relevant content.

Match your needs to experience when it comes to freelancers. And don’t forget the old adage that you get what you pay for!

Time

The hiring process for freelancers usually consists of merely a few emails back and forth, so if you need a project done by tomorrow, they’re probably your best bet for the short-term. Agencies—especially larger ones—typically have a more complex hierarchy of people and processes to work through, making the on-boarding process slower. However, when building the foundation of a long-term, successful content marketing strategy, it’s important to take your time to select the best partner(s) for your business.

Freelancers are also usually available in a pinch. Maybe you need an extra last minute piece of content during the holidays. A freelancer will be more likely to respond to this request in 24 hours—especially if you’re communicating outside of nine-to-five business hours, or on holidays when agencies are closed.

However, in the larger scheme of things, good freelancers often have other jobs they’re working on, resulting in a slower turnaround for content. Agencies are able to assign a full time writer (or multiple full time writers) to get a project done faster.

Flexibility

There is a lot of flexibility on both ends with freelancers.

• You can easily adjust for full-time, part-time, long-term, etc.
• You have the ability to hire as needed—allowing you to fit various pieces and projects into your schedule
• Freelancers often work on their own time—they have flexible hours

Many freelancers will work on or update content overnight so that it’s complete for the following morning, especially if they’re in a different time zone. However, a pure freelancer strategy may restrict your ability to ramp up your content creation quickly, due to freelancers’ capacity constraints.

Flexibility varies with agencies. But in general, an agency typically has a team of writers they can rapidly pull onto your account for increased content creation capacity (quality concerns aside).

Agencies typically expand more rapidly than freelancers! This may put a strain on an agency’s ability to respond to your needs. Therefore it’s important to establish your communication process with them and determine how responsive they can be as their organization grows. If you need fast response times and open, consistent communication, examine several agencies to get a feel for how each can adjust their schedule to suit your needs.

Breadth of Services

When considering content creation services offered by agencies and freelancers, the most important question to ask yourself is, “What am I going to need?”

Assuming you have a content strategy, determine how much support your strategy needs for success. At Curata we use the content marketing pyramid to plan our content; including research, assets, resource needs, and publishing and promotional plans. We use freelancers for some of our writing, and consider agencies when a broader set of activities is required.

Agencies can serve as a one-stop shop for your content needs if you’re looking for other services in addition to content creation. These could be, for example:

• Marketing strategy
• Web/graphic design
• Video/animation
• Translation
• Public relations
• Social media

If you have the budget for it, an agency can enable you to more cohesively execute a content marketing strategy in a shorter period of time. The collaboration of multiple agency staff members on projects, however, may just as easily inhibit ideas and collaboration if not managed properly.

If you have a more limited need for only writing services, freelancers may be able to provide more personal attention than agencies. You’ll be able to have much more direct interaction with the person creating your content. This may work better for those who want to collaborate directly with writers themselves.

Freelancers have less resources in terms of software, skills, etc. than agencies. However, experienced writers usually have a quality network of contacts whom they’ve worked with in graphic and web design, video, translation, social media, or analytics, and can provide referrals for you.

Niche Areas of Expertise

Freelancers can also be a good option if you need an expert in your specific niche and can handpick people from your field. Do plan on spending a significant amount of time finding the “right” person though.

A great agency or writing service can help you more quickly find that expert, since they provide a larger pool of writers from different backgrounds and industries.

International needs are better addressed by agencies. If you need content for specific geographical locations, use an agency that employs in-country writers and translators so that content can be adjusted for the culture—not just the language. It can be difficult to find and communicate with international, independent freelancers on your own, and could end up costing not just additional funds, but your reputation if it leads to any miscommunications.

Infrastructure (Process and Technology)

Here, you’ll find better infrastructure with agencies when it comes to:

• Content planning
• Editorial calendars
• Writing strategies
• Consistency of writing

As good as many freelancers can be, there are many contractors that will have a difficult time working within your own process and/or requirements. They may not be able to use certain tools or software you require.

Conversely, you may not understand the tools your agency is using, or they may use too many types of applications that don’t integrate with your own applications. This can lead to future problems when your organization is unfamiliar with the process, unable to make last minute edits, or unable to accommodate formatting issues.

In Summary

There are certainly general distinctions to be made between freelancers compared to agency writing services. But as your typical consultant would say—it all depends on your organization’s needs. The best fit depends on your organization, your individual projects, and the type of outsourcing relationship you require. Great content leads to increased traffic and buyer engagement, regardless of whether it’s from an agency staff member or a freelancer. Whichever outsourcing strategy you go with, make sure it fits your audience and your needs.

A smart content marketing executive has a stable of content writers to tap into as needed, with a mixture of both freelancers and agencies. Select a go-to writing service—which may change based upon the type of writing you need, such as an eBook, infographic, or blog post—and have one as a back-up. In addition, build up a team of expert freelancers that know your industry and your buyers’ needs. Using a hybrid model of both types of writing sources will increase the depth and flexibility of your content creation.

Want more information on how to upgrade your content marketing strategy? Download Curata’s eBook, the 2016 Content Marketing Staffing & Tactics Study for additional best practices, successful tactics, and new insights.