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5 Steps to Optimize Your Lead Nurturing Process: Right Content to the Right Audience

I’m happy to announce that registration is open for our upcoming AMA webinar 5 Steps to Optimize Your Lead Nurturing Process: The Right Content to the Right Audience with Pawan Deshpande, CEO of Curata and Brian Kelly, CMO of InsideView.


Time: August 20th, 1pm Eastern, 12pm Central, 11am Mountain, 10am Pacific

Registration: Free, click to register

Topic: As popular as marketing automation and content management systems are, few companies have succeeded in leveraging all that they have to offer.  Two key reasons for this failure, technology aside, include: 1) Insufficient data on leads in our marketing databases, reducing the effectiveness of our segmentation and targeting strategies; and 2) Lack of resources to support the consistent delivery of fresh, relevant content as part of our content marketing strategies to these segments.

During this webcast, marketing experts Pawan Deshpande and  Brian Kelly will provide answers to the following questions to help you better leverage marketing automation and content marketing to generate more sales-ready leads:

  1. What are the key components that every marketer should have across their marketing technology roadmap, in addition to the more traditional marketing automation applications?
  2. How can marketers improve the quality of their lead information for more accurate scoring and targeting?
  3. What are the key components of a high performing content marketing strategy?
  4. How can marketers better leverage content curation in addition to content creation to bring more value to their audience? (including tactical tips to be an efficient, effective and ethical content curation rockstar)
  5. What are specific examples and case studies of best-in-class companies that have executed these recommendations?

Register and reserve your spot Sign-up >>


Pawan Deshpande, CEO, Curata
Pawan Deshpande is the CEO and visionary behind Curata. Curata, is an easy-to-use marketing solution for content curation and content marketing.  Pawan has spoken at leading events including Content Marketing World, SXSW Interactive, Online Media Summit, Social Media Breakfast and multiple AMA webinars, and was named to Boston Business Journal’s 40 Under 40 list of influential business leaders in 2010 due in part to his contributions to the burgeoning online marketing community in greater Boston.

Prior to founding Curata, Deshpande held positions at both Microsoft and Google. Pawan attended the Massachusetts Institute of Technology (MIT) for both his graduate and undergraduate degrees in Computer Science. Follow Pawan on Twitter @GetCurata or @TweetsfromPawan

Brian Kelly, CMO, InsideView
Brian Kelly is responsible for the company’s overall marketing strategy, product marketing and management, and marketing communications. Brian brings an extensive career in enterprise software marketing for both CRM and big-data analytic solutions. Prior to joining, he co-founded and was the CEO of Stampt, developer of an innovative mobile customer loyalty application.

Prior to Stampt, Brian was CEO of Quantivo Corporation, a successful provider of cloud-based big-data analytics. Additionally, Brian has served as Executive Vice President of Products at Kana, and Executive Vice President of Products at Broadbase.

What are you waiting for? Sign-up and Reserve your spot >>

Jessie Coan

Jessie Coan was director of marketing at Curata. She brought over 10 years of marketing expertise, passion and creativity to the Curata team. Prior to joining Curata, Jessie served as the Producer at Rival Marketing where she managed all the agency accounts. Before that, Jessie worked with the creative services team at VistaPrint. Jessie earned her B.S. in Studio Art and Marketing from Skidmore College, and her MA in Integrated Marketing Communications from Emerson College.

Curata Content Analytics

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