Content marketing involves a complex process of strategizing to achieve goals, producing content, distributing it, and analyzing the results. In a market flooded with information, integrating content with a variety of distribution options, and catering to a risk-averse buyer means this four-step process is challenging, even for the pros. Enter the content marketing platform.
However, there are over 100 vendors selling content marketing software. This eBook covers everything you need to knowâincluding the right questions to askâto pick the best content marketing platform (CMP) for your organization.