The great news is that content marketing works! The best marketers know this, and are increasing their investment in content to drive leads and revenue. 75% of
content curation
Building The Business Case for Content Marketing
Most marketers are making significant investments in content marketing to drive awareness, with the better practitioners using it to grow leads and revenue. If statistics about how
Content Marketing Strategy and Thanksgiving Dinner – Same thing, Right? [Infographic]
Plan your next content campaign just like you’d plan a big Thanksgiving meal. Ensure it has each of these dishes.
4 Content Marketing Guidelines to Humanize Content
Content marketing – either through blogging, newsletters, social media or microsites – is growing in popularity for a reason. The results of our most recent study
Content Marketing Leaders: Multi-Billion Dollar Company Amplifies their Brand with Curation
Even with 71% of organizations increasing their investment in content marketing this year, only marketers with well-planned content strategies will achieve positive ROI. Having the right
Content Curation in Action: 360Chestnut
More and more organizations, large and small, are using curation to complement their created content strategy. Content curation is when an individual (or team) consistently finds,
Creation & Curation: The Dynamic Duo
Created content should stand as the backbone of your content marketing strategy, since original material helps differentiate your brand from the competition. But the reality is
Content Marketing Expert Series: Advice for Content Marketers [Video]
Content business is booming; and the amount of information on content marketing out there can be difficult to sort through. With so much great material in
6 Sanity Checks when Curating Content [Infographic]
Sometimes we find ourselves going through the day with the same old habits, not checking in to make sure we’re following the most successful content marketing
