Pure happenstance made us consider a vertical Account Based Marketing (ABM) program. It was the inadvertent outcome of an ABM pilot Curata ran over six months
account based marketing
Understand The Role of Content in Account Based Marketing
We’re big advocates of marketing automation at Velocity, a B2B agency. Our clients were among the first European users of Marketo (I still remember John Watton,
Content Marketing Metrics: Account Based Marketing Edition
Content marketing is like fishing with a net; account based marketing (ABM) like fishing with a spear. What if you throw that spear, hit the fish,
How to Generate Relevant Messages and Content for Account Based Marketing
Account Based Marketing (ABM) has the most mojo in marketing right now. It’s an evolving practice that will progress differently in different organizations, but when you
