- Share Content Crush Nov. 17: SEO Strategies and the Revenge of the Creatives on Facebook
- Share Content Crush Nov. 17: SEO Strategies and the Revenge of the Creatives on Twitter
- Share Content Crush Nov. 17: SEO Strategies and the Revenge of the Creatives on Linkedin
- Share Content Crush Nov. 17: SEO Strategies and the Revenge of the Creatives via email
A roundup of this week’s best content marketing content for content marketers.
1. Discover Hidden Backlink Opportunities
This post from the Portent blog is a great how-to resource for discovering great backlink building or co-marketing opportunities hidden in your Google Analytics
See Also: Content Marketing Moneyball: The Secret Strategy to Data-Driven Content Success
2. Content Gap Analysis
Before you finalize your 2018 content plan, it’s crucial to do a content gap analysis first according to a recent post on Search Engine Journal. (Plus, we think our Content Marketing Platform is pretty handy tool for helping you do just that.)
See Also: How to Conduct a Content Audit
3. Podcasting’s ‘Super Listeners’
This post from the Knight Foundation could be a masterclass in persona research. The most engaged podcast listeners prefer their content to be asynchronous, mobile, and niche. And they’ll also tell you about it—super listeners are big boosters of the podcasts they love.
See Also: A Content Marketer’s Guide to Podcasting
4. Audience-Centric Content Strategy
The folks over at Moz recommend creating a content strategy that starts with customer pain points and your unique value proposition and then layers a keyword strategy over that framework
See Also: SEO Survival Guide
5. It’s Time for Creative to Retake Center Stage
This post from Marketing Land is specific to the advertising industry but has learnings for us content marketers as well. In a sea of digital noise, focus on creating highly relevant, highly useful experiences that are a pleasure for your audience. More isn’t necessarily better; better is better.
See Also: The Two Best Secrets to Writing Brain-Craving Content