More and more organizations, large and small, are using curation to complement their created content strategy. Content curation is when an individual (or team) consistently finds,
Content Strategy
Examine how to construct and implement a content marketing strategy, as well as how strategy intersects with creation, promotion, metrics, tools, and events.
Your Content Marketing Education: 57 Remarkable Content Facts
We hear all the time that content marketing has come a long way in the past few years and that this strategy will continue to be
Content Marketing History [Infographic]
Curious about how content marketing came to be? Check out the infographic to see the journey through the last 20 years of marketing evolution. Then, read
Creation & Curation: The Dynamic Duo
Created content should stand as the backbone of your content marketing strategy, since original material helps differentiate your brand from the competition. But the reality is
Content Marketing: Training for the Content Olympics
As Olympic teams from around the world are hitting the slopes (and ice and luge!) this week, us content marketers are training in our everlasting pursuit
Content Marketing Expert Series: Advice for Content Marketers [Video]
Content business is booming; and the amount of information on content marketing out there can be difficult to sort through. With so much great material in
Content Marketing Crowdsourcing Across Your Organization
Most marketers are on-board the “content marketing train”, with 76% increasing investment in this area in the coming year. However, allocating funds to content marketing is only
David Skok’s SaaS Marketing Insights for CMOs
HubSpot recently hosted a MassTLC event in Cambridge focused on strategies for success for Chief Marketing Officers(CMOs) and VPs of marketing. About 40 of us were
Content Marketing Budget – What to Consider
Content marketing is still a red-hot buzzword in the world of digital marketing. Many marketers are starting to see the positive impact content has on improving
