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These are our picks for the best content marketing articles, inspiration, and how-tos of the week. You could say it’s a roundup of the best content marketing content for content marketers (how meta).
1. Google Search Algorithm Explainer
If you have a hard time keeping Panda, Penguin, and Pigeon straight, Brafton’s handy infographic is a good primer.
See Also: Eight SEO experiments you can run using your website and search analytics for content marketing superpowers.
2. Lies My CMO Told Me
In MarTech Today ON24’s CMO outlines some of the marketing “truths” that are often taken for granted, and how he’s bursting his own bubble. One marketing myth he addressed is the persistence of quantity over quality when it comes to lead generation:
See Also: Boost Engagement and Traffic to Accelerate Lead Generation to get tips on increasing and tracking on-site engagement with your content.
3. ROI Focused Keyword Research
These Search Engine Watch pointers focus on scoring quick wins and building on existing search authority to quickly gain position and pageviews.
See Also: The Ultimate Guide to Your Content Marketing Keyword Strategy for more information on the rise of semantic search.
4. Need Creative Inspiration? Do Something Boring
It may sound counter-productive, but as Note to Self‘s Manoush Zomorodi explained in Fast Company, boredom can clear space in our brains to allow us to come up with more creative ideas.
Extra credit: Pick up Zomorodi’s book, Bored and Brilliant, and try out the behavior-adjusting challenges for yourself.
5. In Praise of Curiosity
Bernadette Jiwa’s blog, The Story of Telling, is Godin-esque in it’s ability to poke at the very heart of marketing and business challenges and assumptions in a few short sentences. Concerned by what she sees as an uptick in insular, self-interest in society at large, she laments:
See Also: 10 Best Examples of Companies That Get B2B Marketing