In 2017, marketing teams require content creation skills more than any other—and they’re investing in them. In 2016, 75 percent of marketers increased their content marketing
How Content Analytics are Changing Over Time
Measurement: it’s the fifth pillar in the content marketing framework with content analytics a key focus for most marketers today. It wasn’t always this way. In 1904 Jell-O
A Comprehensive Guide to Content Marketing Software
The right content marketing software can make the difference between you being the New York Mets of content marketing—and you being the New York Yankees of
Content Marketing Metrics: Account Based Marketing Edition
Content marketing is like fishing with a net; account based marketing (ABM) like fishing with a spear. What if you throw that spear, hit the fish,
Content Marketing eBooks: The Ultimate List
This list showcases over 45 eBooks, each taking a deep dive into different topics within the content marketing space.
How to Choose a Content Marketing Platform Vendor: The Complete Guide
Content marketing involves a complex process of strategizing to achieve goals, producing content, distributing it, and analyzing the results. In a market flooded with information, integrating content
