A complete guide to the Content Marketing Pyramid, a strategic framework that allows you to create more content with fewer resources.
marketing strategy
Content Marketing eBooks: The Ultimate List
This list showcases over 45 eBooks, each taking a deep dive into different topics within the content marketing space.
Content Marketing in 2016: State of the Sector [Infographic]
Leading marketers see the effectiveness of content marketing daily, and accordingly continue to increase their investment in content to drive leads and revenue. In fact, 75%
Get Viral Like Old Spice With These 6 Tips For Your Content Strategy Plan
Going viral is still the holy grail for many marketers. Not only is viral content a byproduct of one of the most cost effective marketing strategies
Growth Hacking for Marketing by David Skok and SiriusDecisions
The Mass Technology Leadership Council (MassTLC) recently held its annual Sales & Marketing Summit: Building a Lean, Self-Perpetuating Marketing Machine. For those of you unable to
How to Tackle Content Marketing Challenges Through Curation
During the MarketingProfs B2B Forum a few weeks ago, we caught up with several content marketing thought leaders to get their take on the biggest challenges
B2B Outbound Marketing Not Quite Dead Yet
As much as I love and depend upon inbound marketing (e.g., content creation and curation as part of Curata’s content marketing strategy), I am occasionally reminded
Inbound Marketing’s Next Stage of Evolution: Content Curation
We had the opportunity to chat with three top content marketers—Mike Volpe, CMO at HubSpot; Ann Handley, chief content officer at MarketingProfs; and Dan Moyle, multimedia
Content Marketing Tips: 10 Tips and Tricks for Creating Content
By now, most brands understand the importance of content. In fact, HubSpot found that companies that blog get 97% more inbound links and 55% more web
