In 2010 I was the head of marketing at a large B2B professional services firm. We had a near perfect employee advocacy system. If I wanted to
influencer marketing
Creating an Influencer Marketing Program for Content Promotion
Let’s say a marketer crafts the most jaw-droppingly awesome message in the world. It could be more persuasive than the sermon on the mount for Jesus’s disciples,
Ask the Experts: Content Marketing Ideas That Rock
Humans are pretty basic creatures; from an early age we learn by mimicking. And this doesn’t change too much even when we become adults: typically we first
Conversation Starters With The Experts at Content Marketing World
Content Marketing World in Cleveland, OH is where content marketers from across America—and the world—learn, schmooze, and reassure themselves that everyone else is also struggling to implement
