In 2011, Coca-Cola launched its Share-a-Coke campaign. It allows people to customize Coke cans and bottles with names, nicknames, and personalized messages. The Share-a-Coke campaign remains
content marketing strategy
6 Content Curation Templates for Content Annotation
Content curation should be an integral part of any content marketer’s strategy. It allows marketers to build thought leadership and credibility by presenting a diverse range of
Content Marketing Blogs: The Ultimate List
What is your go-to destination for content marketing information? Here are 60+ of the best resources on the web for the latest trends in the industry.
5 Steps Every Content Marketer Should Take in 2017
The New Year is rife with opportunities for improvement, especially for those individuals and organizations ahead of the curve who are practicing content marketing. How can
Content Marketing eBooks: The Ultimate List
This list showcases over 45 eBooks, each taking a deep dive into different topics within the content marketing space.
Crafting the Perfect Content Curation Strategy
Many companies I speak to about content curation spend months debating their content curation strategy. The question most companies tend to ponder is, “Which topic should I
Content Marketing Strategy: Welcome to The Jungle
The great news is that content marketing works! The best marketers know this, and are increasing their investment in content to drive leads and revenue. 75% of
Building The Business Case for Content Marketing
Most marketers are making significant investments in content marketing to drive awareness, with the better practitioners using it to grow leads and revenue. If statistics about how
Content Marketing Perspective of Marketo’s Marketing Nation Summit
There’s no doubt that content marketing must be part of your marketing strategy, however, you won’t get too far without putting a solid measurement process in
