In February 2016, Google launched a project called Accelerated Mobile Pages (AMP). The move was seen as a response to Facebook’s Instant Articles. The objective of
Content Strategy
Examine how to construct and implement a content marketing strategy, as well as how strategy intersects with creation, promotion, metrics, tools, and events.
10 Best Examples of Companies that Get B2B Content Marketing
Content marketing works for B2B businesses. Ninety three percent of B2B companies say content marketing generates more leads than traditional marketing strategies. Meanwhile, 74 percent of
Boost Engagement and Traffic to Accelerate Lead Generation
Unlike the latest summer Hollywood blockbuster, a blog or website’s success is not as much a matter of fate or the fickleness of your audience. It’s
Content Marketing Editorial Calendar Templates: The Ultimate List
Need an editorial calendar to plan out your content? Use this ultimate list to weigh your options.
The New Influencers: Employee Advocacy and The Return of Organic Reach
In 2010 I was the head of marketing at a large B2B professional services firm. We had a near perfect employee advocacy system. If I wanted to
User Generated Content – Great for Content Marketing
In 2011, Coca-Cola launched its Share-a-Coke campaign. It allows people to customize Coke cans and bottles with names, nicknames, and personalized messages. The Share-a-Coke campaign remains
How to Conduct a Content Audit [Template]
If you’re in the business of content, you need to perform a content audit. And yet—37 percent of content marketers never complete one. Whether rebranding or launching a
6 Content Curation Templates for Content Annotation
Content curation should be an integral part of any content marketer’s strategy. It allows marketers to build thought leadership and credibility by presenting a diverse range of
Fix 4 Common Content Pitfalls With an Integrated Content Strategy
Conference season has begun. And with it, the inevitable “content marketing isn’t a thing” blog posts sprouting up all over the place. They’re like crabgrass in
