As much as I love and depend upon inbound marketing (e.g., content creation and curation as part of Curata’s content marketing strategy), I am occasionally reminded
Distribution & Promotion
Find out how to effectively promote and distribute your content through paid channels, social media, newsletters, industry influencers, and more.
Big Content Edges Out Big Data (Gartner Event)
I recently attended a Boston content marketing event by analyst firm Gartner entitled The 3 C’s of Content Marketing. Jake Sorofman and Jennifer Beck of Gartner and three
Inbound Marketing’s Next Stage of Evolution: Content Curation
We had the opportunity to chat with three top content marketers—Mike Volpe, CMO at HubSpot; Ann Handley, chief content officer at MarketingProfs; and Dan Moyle, multimedia
Upcoming Content Marketing Events
There are a number of upcoming events in the Boston area that might be of interest to you if you’re looking to learn more about content
15 Curated Retweetable Quotes from Content Marketing World
Content Marketing World 2013 in Cleveland, Ohio has wrapped up for the year and we’ve spent the past several days soaking up all the great information
17 (now 18) People You Should Meet at Content Marketing World
On September 9th, I will be attending the third annual Content Marketing World conference in Cleveland, Ohio. Through my experiences attending the conference for the past
Seth Godin at HubSpot’s Inbound 2013 Event
Mike Volpe, HubSpot’s CMO, kicked things off this morning at their Inbound 2013 event in Boston, drawing a direct analogy to the size of Inbound13 with
HubSpot’s Inbound 2013: Last Minute Prep
No doubt that anyone interested in content marketing should consider attending HubSpot’s Inbound 2013 event in Boston next week. As a marketing exec, I want to ensure that
Vote for Curata Reader for Consumer Product of the Year
We’re proud to say that Curata Reader made the cut as a finalist for the Massachusetts Technology Leadership Council (MassTLC) Consumer Product of the Year. Last
