In 2017, marketing teams require content creation skills more than any other—and they’re investing in them. In 2016, 75 percent of marketers increased their content marketing
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Boost Engagement and Traffic to Accelerate Lead Generation
Unlike the latest summer Hollywood blockbuster, a blog or website’s success is not as much a matter of fate or the fickleness of your audience. It’s
Content Marketing Editorial Calendar Templates: The Ultimate List
Need an editorial calendar to plan out your content? Use this ultimate list to weigh your options.
Content Intelligence: The New Frontier of Content Marketing Technology
We live in an age where science fiction ever more quickly becomes science fact. Big data and Artificial Intelligence (AI) are revolutionizing industries across the developed
The New Influencers: Employee Advocacy and The Return of Organic Reach
In 2010 I was the head of marketing at a large B2B professional services firm. We had a near perfect employee advocacy system. If I wanted to
The A-to-Z of Google Analytics for Content Marketers [Infographic]
What does Google Analytics (GA) have to do with infographics? Perhaps the most important thing to understand about infographics that are actually shareable is that the definition
User Generated Content – Great for Content Marketing
In 2011, Coca-Cola launched its Share-a-Coke campaign. It allows people to customize Coke cans and bottles with names, nicknames, and personalized messages. The Share-a-Coke campaign remains
The Content Marketer’s Guide to Marketing Nation 2017
When you think of Marketo’s Marketing Nation Summit, content marketing may not be the first thing to spring to mind. But this event has come a
Content Curation Tools: The Ultimate List
For content marketers, content curation is integral to online strategy. Effective curation helps position you as a thought leader in your space, and is an economical way
