Content Curation Strategy: A 5-Step Journey [Infographic]

Marketers who are hoping to better engage their buyers with content should consider adding content curation strategy to their marketing.  In fact, research indicates that leading marketers are curating 25% of all the content that they publish.

By curating third-party content, you will:

• spend less time and resources creating your own original content
• complement your own created content
• shine a light on insights from thought leaders (great for influencer marketing and building your own credibility as a thought leader since you will avoid the trap of egocentric marketing)

But many content marketers may be wondering “How can I get started with content curation?”

Are there best practices? Can I analyze its impact? To alleviate some of these pains, we recently published the Definitive Guide to Content Curation, which has 70+ pages of curation strategy and advice.

There are five primary steps required for developing and maintaining an efficient, effective and ethical curation practice:

1. Define your Objectives
2. Find your Sources
3. Curate by organizing and editorializing
4. Share via a variety of channels and mediums
5. Analyze and optimize your content curation performance

New to the curation game? Let the following infographic take you on the journey of setting up a curation strategy.

Interested in diving deeper into each of these steps? Be sure to download our full ultimate  guide to content curation for 70+ pages of curation strategy and advice.