Knowing that something works, and knowing how to do it are two different things. Instead of us telling you how content marketing works for B2B companies, we decided to show you examples of 10 companies achieving excellent results with it.

10 Best Content Marketing Examples

1. LeadPages

LeadPages designs customizable, mobile-friendly landing page templates and testing services to help businesses increase their reach.

Founder and CEO Clay Collins knew they had to be scrappy to be able to compete against VC-funded giants like Hubspot and Infusionsoft, given LeadPages were a bootstrapped company since inception. Instead of spending $10,000 on customer acquisition as some of their competitors did, Collins developed a growth hypothesis based on the idea that “a content team of four people could outperform an 80+ person sales team at most companies.”

Based on this hypothesis, LeadPages developed the following content marketing assets:

• A popular marketing blog which covers lead generation, A/B testing, and all sort of related topics.
• A set of marketing resources, including seven marketing courses, two eBooks, 10 case studies, and eight infographics, all of which are free.
• ConversionCast, a highly popular marketing podcast run by Tim Paige, a world-class podcaster.
• Weekly webinars on different topics related to online marketing.

Clay Collins’ hypothesis was correct. Thanks to his content marketing strategy, LeadPages ended up with an extremely high lifetime value to customer acquisition cost ratios. This helped them grow on a massive scale, acquiring 35,000 customers in under three years, hitting over $16 million in revenue in 2015, and in 2016 becoming the #148 fastest growing company in America. LeadPages success makes them one of the great content marketing examples.

2. WP Engine

Web hosting is one of the most competitive sectors in the technology industry. There are hundreds of companies trying to reach the same customers, many of whom aren’t that tech-savvy. Not only that, many compete on price, rather than features or quality. Competing on price lowers the margins of the industry as a whole and makes the competition play hard in acquiring each customer.

WP Engine, a managed hosting platform focused only on WordPress, knew they had a big challenge to overcome. Given they exclusively target WordPress users, it made sense for them to focus on content marketing targeting bloggers and other WordPress users.

Following the vision of WP Engine’s CMO, they segmented their content marketing strategy into five buckets:

1. Product: Focused on product and content information about their new features, and other related company news.
2. Industry: Focused on how marketers and agencies use WordPress to build their digital presence online.
3. Business impact: Focused on how people use their online presence to drive growth, including leads and sales.
4. Torque: Focused on the WordPress open source community. They don’t brand this kind of content as much so they can create a community feeling around it.
5. Support: Focused on solving their customers’ problems through written and video content.

WP Engine’s content marketing strategy has driven significant results. These include acquiring 300,000 sites, applications in 128 countries, and raising five rounds of funding worth over $40 million.

3. STR Software

The Enterprise Resource Planning (ERP) software industry is full of companies like STR Software working to attract large businesses with big budgets and long, complex sales cycles. So instead of investing thousands of dollars to acquire each customer, STR Software decided to to set themselves apart by developing a content marketing strategy.

They put all their content and into a centralized hub they called “BI Publisher University.” They gated each piece of content with a form that captured relevant data for lead nurturing. Then, using Pardot’s email automation system, they created email autoresponders that included further content.

STR Software promoted their “University” extensively throughout their site, including on their homepage, sidebar, and other articles. They also used email marketing to promote it to their audience.

Some of their results made a big impact on their bottom line:

• The campaign had the highest performance of any they developed.
• Increased the quality of their lead generation initiatives.
• Attracted high-quality inbound links, which helped increase their organic traffic.
• Averaged a 10 percent conversion rate on forms, up from 1-2 percent on other forms.
• Saw a 54 percent increase in website traffic, and a 67 percent increase in pageviews—while increasing average time on site.

4. Simply Business

Industries like insurance aren’t famous for being popular and exciting. In many cases, businesses deal with insurance not because they want to, but because the law says they have to. Even if they wanted to, the process tends to be boring and complex.

Simply Business, the UK’s largest insurance broker, aimed to attract leads with content marketing. Since they cater to small business owners, they decided to create content that helped that audience, even if it didn’t have anything to do with insurance. Some of the guides they created include these content marketing examples:

• An email productivity guide
• A Google AdWords guide for small businesses
• WordPress for small business guide
• A guide to business blogging
• Social media success road map

The results were magnificent. Simply Business increased their ranking for their main keywords, including reaching first place in the Search Engine Results Pages (SERPs) for “professional indemnity,” “public liability insurance,” and “employer’s liability.” Even though they launched some guides before Google’s Penguin algorithm change, they significantly increased weekly organic traffic, meaning their link building practices were white-hat and high-quality.

Simply Business offers great content marketing examples of thinking laterally and strategically to utilize content for bottom line results.

5. Single Grain

There are thousands of digital marketing agencies in the US, many of which focus on small businesses or Fortune 500 companies. Single Grain however, focuses on tech startups. One of the key ways they attracted companies such as Amazon, Salesforce, and Uber was thanks to their content marketing strategy.

Single Grain’s content marketing strategy can be split into three sections:

1. Their blog, which focuses on all sorts of topics around online marketing.
2. The wildly popular Marketing School podcast, run by CEO Eric Siu, and marketing legend Neil Patel.
3. Their resource section, which features courses, guides, infographics, and webinars.

Some of their articles have gotten thousands of shares and links, attracting both social and organic traffic to their site. Their podcast is one of the most popular in the industry, helping them create a lot of buzz and awareness. Finally, they focus their resources around two goals:

1. Convert visitors into subscribers; and
2. Start a conversation around their services.

6. HubSpot

The inbound marketing software industry is flooded with companies, including behemoths like Marketo, Pardot, and Infusionsoft, amongst others. The king of the bunch, however, is HubSpot, whose CEO actually coined the phrase “inbound marketing.” The main reason HubSpot has grown so fast is because of their content marketing strategy.

Their blogs are central to their content strategy: one focused on marketing, the other on sales. The goal of these blogs is to help HubSpot acquire traffic to their funnel. Since HubSpot caters to small businesses, their focus is to teach everything there is to know about inbound marketing, including SEO, blogging, and social media.

That’s the top of the funnel covered. The resources section then, features all sorts of mid to bottom-of-funnel content focused on converting people into leads, including eBooks, webinars, a marketing kit, case studies, and even a quiz. Each of these are excellent content marketing examples.

Content marketing has been one of HubSpot’s main growth drivers. It helped the company go from being funded in 2006 to a $75 million run rate public company worth over a billion dollars in 2016.

7. Scripted

Content marketing is one of the most important acquisition channels for any business. Given the high demand for content marketing, Scripted developed a marketplace for companies to find and hire writers for their content marketing efforts.

Scripted competes with other, more popular marketplaces, such as Upwork and Fiverr. So they needed to differentiate themselves from being “just” a marketplace, to being the best place to find writers.

To achieve this, Scripted developed a full-fledged content marketing strategy focused on touching on each of a buyer’s steps along their journey:

• Top of the funnel: In this stage, Scripted uses their blog and podcast to talk about common problems their visitors have.
• Middle of the funnel: In this stage, Scripted focuses on making people sign up to their email list, and creating awareness of their solution through white papers and webinars.
• Bottom of the funnel: In the final stage, Scripted uses case studies to convince subscribers about their services.

As you might surmise from these content marketing examples, their strategy has provided amazing results:

• Forty six percent of visitors were driven by their blog posts and other content marketing methods, outperforming other traffic sources by at least three times.
• Their bounce rate from content was almost three times lower than any other source.
• People that entered their site through one of their content hubs visited 4.06 pages per visit on average, the second-highest of all traffic sources.

8. Salesforce

The CRM space is one of the largest and most competitive industries in the IT sector. Despite being the world’s largest vendor, Salesforce has had some problems maintaining steady traffic and leads. This was the case for Salesforce UK, which could have been a cautionary tale in content marketing examples. They had to drastically change their content marketing strategy to increase their search and paid traffic sources.

In a short period, Salesforce UK launched a new set of content marketing tactics, including:

• Fun videos on sales and marketing.
• The world’s first stop-motion slideshare.
• A Prezi presentation on a customer success story.

Thanks to their renewed content strategy, in a three-month period Salesforce UK got amazing results, including:

• An 80 percent increase in traffic YoY.
• 2500 percent more traffic from social media sites.
• 10,000 eBook downloads.
• 6,500 email newsletter sign-ups.

9. SAP

SAP is one of the world’s largest and most powerful enterprise software vendors, serving over a dozen industries around the world. With this diverse set of customers, running a content marketing strategy that fits each customer’s needs is hard.

Despite this challenge, SAP developed a customized content marketing strategy for 19 customer segments, while still maintaining a consistent look and feel.

SAP tailored the messaging for each industry around a popular topic, such as digital transformation. This enabled them to appeal to each customer’s audience, while demonstrating the benefits of their solutions with examples.

To make content easier to digest for each persona, their campaigns feature content types as diverse as:

• Email
• Tweets
• Blogs posts
• LinkedIn status updates
• Posts on the SAP Community Network
• Radio ads
• Virtual events
• In-person events
• Outbound and responder follow-up calls
• Account Based Marketing
• Individual account meetings

The results from SAP’s marketing strategy have been impressive:

• Marketing generated opportunities (MGO) equaled $3,675,000. MGO’s are new opportunities created from marketing leads that have been accepted by sales and converted into opportunities.
• The marketing touched pipeline (MTP) equaled $50,037,709 in this campaign. MTP comprises all open opportunities that have at least one qualifying marketing activity after the opportunity creation date.

10. SecureWorks

Cybersecurity is a key concern of any company that takes their online presence seriously. The key is to detect potential sources of attack before they happen—and to respond rapidly once they do. SecureWorks helps companies achieve this.

One of the keys to SecureWorks’ content marketing success has been developing clear personas for each target customer. This allowed them to create content focused on solving customers’ problems, which includes executives and VPs of security in large corporations.

SecureWorks segmented their content marketing strategy in two ways. First focusing on attracting traffic, then on converting that traffic into leads:

1. Their blog answers common questions people have about information security and compliance.
2. Their resources feature webinars, white papers, reports, case studies, solution briefs, data sheets, and videos.

SecureWorks thorough content marketing strategy allowed them to streamline their marketing and sales teams, making one out of every two qualified leads that marketing sends to sales becomes an opportunity. They also doubled their conversion rate, thanks to the increased efficacy of their marketing initiatives.

Conclusion: 10 Best Content Marketing Examples

These content marketing examples show how B2B content marketing works in real life and the results you can expect from it. What results have you seen from your content marketing strategy? As good as your strategy is, it could always be better. Download Curata’s eBook: The Future of Search Engine Optimization: 5 Ways to Adapt Your Content for 2017 and make the most of the content you already have!

Covering a wide span of industries—both B2B and B2C, there are websites, individual blog posts, posters, magazines, photo essays, a tool to find anyone’s corporate email address, a book, holiday guides, a tool to measure the strength of your brand, and an eBook. Read on to find out what these experts consider to be excellent content marketing ideas.

DOUG KESSLER
Creative Director, Co-Founder, Velocity Partners @dougkessler
One of my favorite B2B content marketing examples is CMO.com by Adobe. It’s a great example of serving your audience first and worrying about turning it into revenue later. By doing that, they’ve created a valuable media property that would take millions to buy. Tim Moran, the editor-in-chief, has done an amazing job with the site (I interviewed him in a post called How Branded Content Is Done)—it just keeps getting better.

DAVID MEERMAN SCOTT
Marketing & Sales Strategist, Keynote Speaker, bestselling author of The New Rules of Marketing & PR and Newsjacking @dmscott
I love how Quark Expeditions uses content: they understand how important it is in today’s environment to educate and inform, instead of interrupting and selling. Here’s a video of mine that talks more about it.

ANN HANDLEY
Chief Content Officer, MarketingProfs, Author of Everybody Writes and Content Rules @MarketingProfs
One of my favorite content marketing examples of all time is from the Humane Society Silicon Valley, and its “marketing” of a little jerk of a dog named Eddie the Terrible. So much of their content marketing is great. But this one is truly spectacular (and low-budget): http://www.annhandley.com/2014/12/16/eddie-the-terrible-ridiculously-good-writing/

JOE PULIZZI
Founder & CEO, Content Marketing Institute, Author of Content Inc., Speaker & Entrepreneur @JoePulizzi
John Deere’s The Furrow magazine. Created in 1895 to help farmers be more productive, The Furrow is the largest media property in the agricultural industry, with 1.5 million subscribers in 40 countries and 14 different languages.

RAND FISHKIN
Founder and former CEO of Moz, Author, and Co-Founder of Inbound.org @randfish

10X Content refers to content that is ten times better than the best result that can currently be found in the search results for a given keyword phrase or topic.Some combination of the following criteria is necessary to qualify as 10X: provide a uniquely positive user experience; deliver content that is some substantive combination of high-quality, trustworthy, useful, interesting, and remarkable; be considerably different in scope and detail from other works on similar topics; load quickly and be usable on any device or browser; create an emotional response of awe, surprise, joy, anticipation, and/or admiration; achieve an impressive quantity of amplification; solve a problem or answer a question by providing comprehensive, accurate, exceptional information or resources.

Here’s my favorite most recent content marketing examples that qualify as 10X:

http://blog.froont.com/9-basic-principles-of-responsive-web-design/ 
https://maptia.com/davidheath/stories/burma-an-enchanted-spirit
https://www.voilanorbert.com/

MICHAEL BRENNER
CEO, Marketing Insider Group, Author of The Content Formula  @BrennerMichael
Here is one of my favorite recent content marketing examples. In full disclosure I’m on the board but wasn’t paid for the consulting I did:

https://marketinginsidergroup.com/content-marketing/non-profit-content-marketing-plan/

Why I love it:
This is a non-profit with very little marketing budget and almost no resources. But by tapping into the power of the impact they are having on the world, and the emotional stories of their target audience, they achieved massive content marketing success, including a 10X increase in new “customers” with no investment of budget and a tiny portion of their staff’s time.

How they did it:

At Healthy Kids, they super-charged their blogging efforts with employee perspectives, “profiles” of successful community coordinators, they partnered with organizations who were sharing healthy smoothie recipes for kids from popular sites such as Mom Junction, and they curated content from the CDC on how to maintain kid’s health through running.

HEIDI COHEN
Chief Content Officer, Actionable Marketing Guide @heidicohen

Hands down, my favorite piece of quality content is The Sophisticated Marketer’s Guide to LinkedIn. Kudos to LinkedIn’s Jason Miller (with help from Lee Odden and his Top Rank team).Miller believes as a marketer you should create big rock content around the conversation you want to own. He built The Sophisticated Marketer’s Guide brand (within a brand) beyond its original LinkedIn focus. Other guide iterations concentrate on other marketing conversations including thought leadership and content marketing.

Miller spins McDonald’s “value meal” into the “quality content full meal.” The Sophisticated Marketer’s Guide delivers on its promise. It’s easy-to-read, consistently branded, and taps into high profile influencers. He carves each piece of big rock content into serving after serving of high value, contextually relevant information. (Hat tip: Rebecca Lieb for the Thanksgiving content analogy.)

Why The Sophisticated Marketer’s Guide To LinkedIn is quality content:

• Continues to be relevant. First created in 2014, this big rock content was updated in 2015 and 2016. Why create new content when you can update and improve existing content? (Ask your team this question. This is why I believe content marketing planning starts with an audit!)
• Is the cornerstone for additional portions of content. The guide provides multiple servings of useful content (100+ pieces according to Miller). Further, Miller expanded the Sophisticated Marketer’s Guides to related marketing topics. Talk about long term planning! (Key point: This isn’t set your content strategy and leave it alone.)

Qualifies prospects. The guide not only owns the LinkedIn conversation, but also gets potential prospects into the sales pipeline. The main piece of big rock content is gated. Even better, the same landing page and URL remain constant. Prospects are further pushed down the funnel with the download.

BARRY FELDMAN
Owner, Feldman Creative, Content Marketing Consultant, Speaker, Author @FeldmanCreative
The Road to Recognition is a soon-to-be released book by myself and Seth Price. It’s an exciting example of so many things you can accomplish with content marketing.

You see, it began as an infographic that went viral and evolved into guest posts, SlideShares, interviews, and speaking opportunities. Its popularity suggested we’re onto something big. Its topic—personal branding—begged for more, something epic. And that something is the book.

The book is mega-collaborative affair too, featuring many guests. As the story of the book unfolds you’re going to see every conceivable kind of social media and content come from it. So this is the story of market research, repurposing, collaboration, influencer marketing, social media marketing, and much more all rolled into one.

Want a preview? A new infographic charts the course for accelerating your personal brand.

ARNIE KUENN
CEO at Vertical Measures, International Speaker, Author of Content Marketing Works: 8 Steps to Transform Your Business @ArnieK
I really like the direction Home Depot is going with their content (disclosure: The Home Depot is an SEO client of ours). The Home Depot was fortunate enough to get a large budget to build out their content over the last few years, and I am happy to see they have not wasted it away. They continue to improve all of their product pages, but I especially like their various resource sections on the site. For example, the holiday season is upon us and they have produced some very helpful content like their Holiday Guides. Within their holiday guides they have many specific guides, like how to choose the best artificial Christmas tree for your home. I like solid, practical content, and this fits the bill.

SHERRY LAMOREAUX
Senior Editor, Act-On Software @SherryLamoreaux
One of my favorite content marketing examples is the famous oyster ad that reputedly was David Ogilvy’s first after launching his own little agency. You know the one… the 1950 Guinness Guide to Oysters. Reading it, I am informed and amused, and I am pleased that Guinness thinks enough of me (and my kind) to write such an ad so well. Well, Guinness, perhaps I’ll try one of your stouts the next time I’m in an oyster bar. I want to like you back. And in retrospect, I see how many “rules” Ogilvy broke. He had to be going on intuition. What a brilliant guy.

I love Brian Clark’s commentary on the oyster ad too (published on Say Daily on February 27, 2014). I especially like his authenticity discussion, because it touches on continuity: Online conversion optimization studies repeatedly show that people expect continuity in the information trails they travel. And for some reason, continuity fascinates me.

ROBIN GOOD
Keynote Speaker, Startup Adviser, Publisher – MasterNewMedia  @RobinGood
One great example of content marketing is OnBrandGrader.com. Why? This 100% free tool scores the effectiveness of any website across Consistency, Message, Usability, and Accessibility, while providing a valuable report with specific advice and tips. It is a content marketing tool devised by Bynder, a company specializing in branding and corporate identity.

The art of curating a company’s best advice and wisdom into an automated tool which provides immediate insight and advice to potential customers is, in my opinion, the best way to get lots of visibility, while increasing authority and credibility in any market niche.

Content marketing doesn’t have to be an article at all costs. Content can be repurposed in a million different ways. Thus, directories, catalogs, and instant feedback tools are some of the most effective ways to provide high value and immediate usefulness while being original and providing something altogether unique.

Whether you’re a seasoned content marketing professional or only new to the field, we hope this collection of content marketing ideas helps you improve your content! If you’re interested in furthering your content marketing career, download Curata and LinkedIn’s new joint eBook: The Ultimate Guide to a Content Marketing Career. Packed full of original research, data, and analysis, it outlines the state of the content marketing sector today, the qualifications and capabilities required by the sector, and best practices for great content marketing.

This is where your created content teams up with curated content! Often times organizations don’t have the time or staff to publish created content every day (without breaking their content developers backs, that is!). Implementing curation into your content marketing plan saves time and money, provides your readers with a variety of viewpoints and demonstrates that your organization is well-informed on the topic. Curation pumps the air back into your content tires and helps get your content strategy back up to speed! This article by our CEO, Pawan Deshpande, on Social Media Today provides more information on why your should use curation to give your content creators a break.

A recent study done by our CMO, Michael Gerard, found that the top three places curators were sharing their curated content were (1) social media, (2) blogs and (3) newsletters. In this post I’ll show you how to craft a curated piece for each channel.

Social Media

If you’re reading this thinking to yourself, “This curation stuff sounds great, but I don’t have the time right now to learn a new content marketing skill right now,” let me ask you this – have you ever retweeted and commented on a link on Twitter? Shared an article on Facebook and added your commentary? Published a “best of” or “top 10” article? Then you’ve curated!

Over 85% of marketers are sharing curated content on social media. It’s quick, easy and reaches a wide audience. Here are some templates for various social platforms:

Template 1. Twitter

Crafting the perfect Tweet seems super simple, right? But sometimes it can be difficult to squeeze all the value out of 140 characters. We recommend asking a question or voicing an opinion on the topic you’re sharing. Make it interesting to get your readers to click and start a conversation. Here’s an example from Upworthy.

Template 2. Facebook and LinkedIn

You have a little bit more wiggle room in terms of length. Write an original summary or add some commentary, ask a question to start conversation and change the title (on LinkedIn) before linking back. Below I’ve created an example-template based on “Want To Succeed? Don’t Check Your Email – And Work Out At Lunch” an article by Erika Andersen on Forbes.

New title: Why Exercise and Shutting Off Your Email Can Help You Succeed at Work.

Summary/Added Commentary: David Morken, CEO at Bandwidth, is putting his employees’ health and happiness first with mandatory vacation days and paid 90 minute lunch breaks for the gym. Employees aren’t allowed to contact the company while they’re on vacation and vice versa. Are they successful? Andersen writes,“Bandwidth is set to make $150M this year – up about 20% from last year –  and they anticipate $200M in profitable revenues next year.”

Ask a Question: What do you think about paying for employees gym memberships and making sure they use all their vacation days? Please share your experience in the comment section below.

Link Back: I encourage you to read the full article here for more about how Bandwidth values their employees.

The effort required to post curated content to social networks is low, but it boosts awareness, gets the word out to many with one click and has high SEO value if accompanied by your original commentary and title. Starting conversations allow you to participate in your industry’s online community. Social media is also a great place to find articles to curate for blogs or compile into a “best of” post.

Template 3. Blogs

A curated blog post gives your readers new insight into a third party’s perspective on a related topic. Adding your own commentary or opinion to the curated post gives you a chance to share your insights and expertise without having to craft an entire original blog. This saves content marketers time, while giving their readers thought leadership and a variety of viewpoints (added value!).

A curated blog post should include the following:

• A new title (new image, too, if applicable!)

• Added commentary (This can be supportive or contrasting – voice your opinion! Allow your expertise to shine through.)

  • Introduction of article

  • Relevant quote from the original article (optional, but adds credibility!)

  • Your analyst insight/commentary

• Link back to original article (Give proper attribution to remain ethical.)

• Ask a question (This can help start the conversation)

• Call-to-Action (Give your readers the option to learn more)

Here is an exmaple-template based on an original article titled, “3 Ways the Magic of Dr. Seuss Can Help You Create Unforgettable Copy” by Amy Harrison from Copyblogger.

New title: Improve your Content Strategy with These Tips from Dr. Seuss

Introduction: In her latest Article via Copyblogger, Amy Harrison does an excellent job exemplifying how Dr. Seuss’s copywriting magic can be used today to grab your readers’ attention and make your content stick. Harrison explains a key way Dr. Seuss hooked readers in was to give them their pudding before their spouts. In other words, make it interesting before you dive into the hard facts.

Relevant Quote: “Instead of starting the story with the facts, he  encouraged the reader to visualize a dynamic experience. The same applies to your copywriting. You can’t just tell a reader what it is they need, or what it is you have, until you’ve introduced a vivid picture … such as outlining your customer’s pain and then agitating it.”

Added Insight – (This one’s supportive): This is often times a best practice when writing copy for consumers. See it through their eyes. What do they need and how can it be fixed? Let them know you understand their situation so that they can imagine themselves using your product or service and achieving success – before you get to all the nitty gritty details.

Link Back: Read the full article here for more on how to reach your readers through better copy.

Ask a Question: Do you think Dr. Seuss’s tips are relevant when it comes to improving your writing? Leave a comment below and let us know your thoughts!

Call-to-Action: For more information on how to curate blog posts like a rockstar, check out this eBook.

Here’s an example of a curated blog post from Rue La La, who uses Curata to find, annotate and publish relevant content.

For more curated blog examples, check out the rest of Rue La La’s blog and 360Chesnut’s company blog as well. When done right, curated blogs can add value for the consumer, save you time and position you as being in the know on your topic. They require more effort than social posting, but they have a high SEO value and allow you to add a high content value.

Template 4. Newsletters

Newsletters are great when you want to curate multiple pieces of content for readers into one place. The relevance factor is also high here since newsletters typically include the latest industry trends and information from the past week, two weeks or month depending on how frequently you publish them. Gather the latest and greatest pieces for your audience to position yourself as in-the-know and display your thought leadership with original pieces written by your organization, including some calls-to-action. A good newsletter template should include the following:

• Introduction – Let your audience know what they’ll find in this weeks newsletter to keep their attention

• Recent original pieces (these can be blog posts, infographics, webinars, etc.)

• Relevant, timely third party sources (these can also be articles you’ve curated on your blog or on social media platforms)

• Call-to-Action (eBook, demo, etc.)

• Contact information & share buttons – Readers may want to know more or share your content with colleagues or friends.

Here’s a look at Curata’s newsletter:

The left column includes content from our blog, as well as third party content we’ve curated on our microsite dedicated to all things curation – Content Curation Marketing. The right column includes a call-to-action for a Curata demo, and links to our two latest eBooks. The purpose of this newsletter is to educate readers on curation, while giving them a great example of it at the same time!

Newsletters don’t require too much effort. The only new piece is the introduction; the rest is just compiling all your great, existing content into one place. But the benefit is significant for readers looking for information on a certain topic. This gives them a variety of perspectives and options to learn more in one spot.

Now that you’ve seen my template examples for social, blog and newsletter curation, do you suggest the same or something different? Leave a comment below and let’s get the content conversation started!

For more information on how to manage your marketing strategy and keep the content beast satisfied, download our eBook, “How to Feed the Content Beast (Without Getting Eaten Alive).”