As search evolves, so does optimization. Search results are less about phrases (combinations of words and letters) and more about topics (semantic meanings and entities). So a smart content marketer optimizes for "things, not strings."
But what exactly does this mean for a writer? This eBook covers five specific actions we can take as content marketers to ensure our marketing aligns with the future of SEO.
- Find clues into which topics are semantically linked to each other
- Target topics, not just phrases, through writing
- Incorporate natural language into your content
- Make visitors happy in ways that makes Google happy