The Mass Technology Leadership Council (MassTLC) recently held its annual Sales & Marketing Summit: Building a Lean, Self-Perpetuating Marketing Machine. For those of you unable to
boston
B2B Outbound Marketing Not Quite Dead Yet
As much as I love and depend upon inbound marketing (e.g., content creation and curation as part of Curata’s content marketing strategy), I am occasionally reminded
Big Content Edges Out Big Data (Gartner Event)
I recently attended a Boston content marketing event by analyst firm Gartner entitled The 3 C’s of Content Marketing. Jake Sorofman and Jennifer Beck of Gartner and three
Upcoming Content Marketing Events
There are a number of upcoming events in the Boston area that might be of interest to you if you’re looking to learn more about content
HubSpot’s Inbound 2013: Last Minute Prep
No doubt that anyone interested in content marketing should consider attending HubSpot’s Inbound 2013 event in Boston next week. As a marketing exec, I want to ensure that
