Tony Zambito

Tony is the founder and leading authority in buyer insights and buyer personas for B2B Marketing. In 2001, Tony established the first buyer insight and buyer persona development methodology designed specifically for B2B Marketing and Sales. This innovation has helped leading Fortune 100 companies gain a deeper understanding of their buyers resulting in improved customer strategies, customer experience, and revenue performance. He has assisted companies such as HP, Reed Elsevier, FedEx, Pearson, Robert Half International, Microsoft, Genesys, IBM, Thomson Reuters, GE, Level 3, and Conoco Phillips in customer research, buyer insights research, and buyer persona marketing. Find out more at tonyzambito.com.