Paul Roetzer

Paul Roetzer is founder and CEO of PR 20/20, a B2B content marketing agency, and HubSpot’s first Agency Partner. He is author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012). Paul created Marketing Agency Insider and Marketing Score, and is the founder of the Marketing AI Institute. He is a regular contributor to leading marketing industry blogs, and a frequent speaker on agency management, content marketing, inbound marketing, and marketing performance.