Larry Kim

Larry is the founder of WordStream, Inc – the leading provider of AdWords, Facebook and keyword tools used by over a million marketers worldwide. WordStream employs nearly 200 people, and manages a half billion dollars of ad spend on behalf of customers.

Larry is a top columnist at Inc. Magazine, Search Engine Land, and Social Media Examiner, amongst others. Key interests include: AdWords/PPC/SEM, Social Media Ads (Facebook/Twitter), Entrepreneurship and Start-ups.

Content Strategy

Content Marketing Moneyball—The Secret Strategy to Data-Driven Content Success

There’s an epidemic failure within marketing to understand what defines quality content. Without a sound definition for quality content, it’s impossible to develop an effective content

Content Strategy

8 Amazing Experiments That Will Change How You Approach SEO

Want more people to find and read your content? Then you need to be visible on search engines like Google. That’s why search engine optimization (SEO)

Distribution & Promotion

10 Killer Social Media Advertising Hacks For Content Marketers

Let’s start with the bad news first. It’s tougher than ever to get content noticed. Changes to Google search results pages have further obscured content organically,

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