Caitlin Johnson

Caitlin Johnson is a digital marketing specialist based in Austin, TX, who writes for Performance Marketer. In her spare time Caitlin enjoys craft beer, traveling, and blogging about both.

Content Strategy

How to Optimize Leads and Increase Upsells

How do content marketers increase the percentage of users who take a desired action? Conversion rates for first time viewers are low—less than five percent. Learning

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