Michael Gerard

Michael was CMO of Curata, responsible for Curata’s marketing strategy and all related activities. He has over 25 years of marketing and sales experience, having successfully launched and sustained three start-up ventures as well as having driven innovative customer creation strategies for large technology organizations such as IDC, Kenan Systems, Prospero (mZinga) and Millipore. Michael received his MBA from the MIT Sloan School of Management, as well as a BS in Engineering from Worcester Polytechnic Institute, and an MS in Engineering from Northeastern University.

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Content Creation

The Ultimate White Paper Template [Free Download]

Here’s a complete guide to creating a white paper and a free template to get you started.

Content Strategy

Content Marketing Strategy: Welcome to The Jungle

The great news is that content marketing works! The best marketers know this, and are increasing their investment in content to drive leads and revenue. 75% of

Content Strategy

The Ultimate Content Marketing Strategy [Infographic]

Being in charge of content marketing is often overwhelming. While juggling editorial calendars, tight budgets, inadequate resources, and ambiguous metrics, you also have to keep the

Content Marketing Business Case: Awareness Building, Demand Generation and Sales Enablement

Content Strategy

Building The Business Case for Content Marketing

Most marketers are making significant investments in content marketing to drive awareness, with the better practitioners using it to grow leads and revenue. If statistics about how

Content Creation, Content Strategy

Business Blogging: 6 Steps to Boost Your Content Marketing Strategy

Discover how the most successful content marketers use their blog to generate leads and grow revenue.

Content Strategy

Content Marketing Strategy: 6 Stats and Tips to Survive and Thrive [Infographic]

Is your content marketing strategy as cunning as a fox?

Content Strategy

Content Marketing Benchmarks: A 2015 Roadmap [New Data]

Do you have what it takes to become a content marketing fox? Find out how today’s leading marketers are building their strategy for 2015.

Content Creation, Content Strategy

Business Blogging Basics: A 7-Step Workout Plan [Infographic]

Does your business blog need a transformation? Follow these seven steps to get in shape.

Content Creation, Content Strategy

You Know You’re a Content Marketer If. . .

Do you live and breathe content marketing? We came up with 24 tell-tale signs that you are passionate about your job.

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