The Power of Content Curation
Top performing companies rely on curation to expand beyond their singular brand voice and become a sought after resource by sharing only the most relevant and helpful content. When done well, curation becomes a welcome service to combat information overload for your most valued audiences. The best content marketers source up to 25 percent of their content via trusted, industry resources, further leveraging curation as a means to reduce the burden on resource intensive original content production.
With the right tools, curation helps:
Save time by surfacing great content, faster
Build thought-leadership
Spark new ideas
Feed a variety of marketing channels like social media, email newsletters, microsites and blogs
"With the overwhelming volume of content available, using a content curation tool is absolutely essential."
-Ian Cleary, RazorSocial
"The biggest benefit of content curation is to stretch your marketing budget so that you don't need to create all content from scratch."
-Pam Didner, Relentless Pursuit
"The biggest benefit of curation...is that it can position your company or brand as a definitive source for topics and trends relevant to your target audience."
-Jason Miller, LinkedIn
"The act of curating starts with research. Therefore, the single biggest benefit of curation is discovery."
-Scott Abel, The Content Wrangler
Simplify Curation with Curata
Curata has been working on simplifying the art of curation for nearly a decade. With Curata's Content Curation Software (CCS) you’ll gain access to the widest selection of published content available online, at your fingertips. Using keywords, news sources, authors, bookmarked or shared content, etc., Curata CCS will scour the web and return highly relevant results in a dashboard that empowers you to incorporate your own summary and brand voice, embed royalty-free imagery, schedule and share. Getting smarter over time, our proprietary learning engine improves your results based on the content you share and how you rate results. With Curata, curation becomes a straightforward three step process - Find, Curate, Share.
Find
The most relevant content delivered to you automatically, all in one place
Hundreds of thousands of sources
Learns and dynamically adapts to your content preferences
Enables crowdsourcing from across your organization
Discover Fresh Content
Curata's engine uses natural language processing to discover content and automatically self-adapts to your preferences.
Refine Your Content Flow
Fine tune your sources to get just the content you want, from just the sources you want.
Sourcing from Social Media
Discover content that's being shared on social media such as Twitter and Google+
Curate on the Fly
Instantly curate content as you browse the web with a browser plugin.
Empower Your Team
Crowd source your curation by enabling your team to contribute and suggest content.
Quality over Quantity
Curata's engine programatically filters out content that's out-of-date, in other languages, or is duplicative in nature.
Curate
Keep your content engine humming efficiently, in minutes, not hours
Easily organize, annotate and create content to engage and inspire yourself and your audience
Self-learning recommendation engine suggests content and prioritizes by relevancy
Intelligently pre-populates the curated post
Review Content in Record Time
Easy and intuitive workflow. Review hundreds of articles, videos and images in just 20 minutes a day.
Blog & Create
Optionally author and publish original content right within Curata.
Creation Meets Curation
Add your own unique perspective & insight to curated content through contextualization.
Categorize Intelligently
Learns how to automatically categorize and group your content based on a customized taxonomy.
Trending Topics for SEO Boost
Automatically indentifies and creates landing pages for trending topics to optimize long-tail SEO.
Content Enrichment
Enriches your content with rich meta data including pictures, quotes and videos.
Smart Recommendations
Recommends related content to engage your audience, and keep them on your site longer.
Archive & Index
Build a vast archive of content over time with full text search capabilities.
