What is Content Marketing?

It's marketing for people that instinctively ignore and filter out the disruptive 'hard sell' of traditional advertising and marketing, which is most of us!

Rather than content that talks about why a company or its products or services are so great, content marketing is content a prospect finds valuable. It's content aimed at a reader's needs and wants, focused on what they care about. Instead of the annoying and distracting ads around content—it's the content itself. Content marketing doesn't explicitly promote a brand, but aims to stimulate interest in an organization's products or services by creating, publishing, and distributing content for a targeted audience online.

Content marketing is a long term strategy that aims to build a relationship with customers and potential customers by giving them something valuable for free, no strings attached. So when it comes to buying time, a customer A) is already aware of an organization's brand, and B) already trusts and respects that brand. Valuable, informative, entertaining content can include blogs, videos, white papers, podcasts, infographics, webinars, social media, and more.

Businesses use content marketing to generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility, and engage an online community of users.

Our customers' success is our success.

If you're looking to join Curata's team, are already a customer, or are interested in coming on board as one of our newest customers, we look forward to working together to shape the future of content marketing.