The Power of Content Curation
Top performing companies rely on curation to expand beyond their singular brand voice and become a sought after resource by sharing only the most relevant and helpful content. When done well, curation becomes a welcome service to combat information overload for your most valued audiences. The best content marketers source up to 25 percent of their content via trusted, industry resources, further leveraging curation as a means to reduce the burden on resource intensive original content production.
With the right tools, curation helps:
Save time by surfacing great content, faster
Spark new ideas
Feed a variety of marketing channels like social media, email newsletters, microsites and blogs
"With the overwhelming volume of content available, using a content curation tool is absolutely essential."
-Ian Cleary, RazorSocial
"The biggest benefit of content curation is to stretch your marketing budget so that you don't need to create all content from scratch."
-Pam Didner, Relentless Pursuit
"The biggest benefit of curation...is that it can position your company or brand as a definitive source for topics and trends relevant to your target audience."
-Jason Miller, LinkedIn
"The act of curating starts with research. Therefore, the single biggest benefit of curation is discovery."
-Scott Abel, The Content Wrangler