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Data-Driven Content Marketing at Scale: How to Get There Fast, Today

The majority of marketers (76%) plan to increase their content marketing budget in 2015. But, less than one third can measure their content's impact beyond top of the funnel, relying only on vanity metrics.

It's time to raise the performance measurement bar and increase content marketing ROI - to better direct content marketing investment, and to prove the impact of content marketing.

Join this webinar to learn:

  1. Specific actions and frameworks for a content marketing strategy.
  2. How the content marketing mix will shift and why.
  3. How to interpret content marketing metrics to improve pipeline impact.

At the conclusion of this webinar, Curata will announce a new, innovative solution that makes data-driven content marketing a reality.

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